helping you master the people side of data & analytics

Enjoying printed insight magazines on planes & trains

With lots of business travel this week & last, together with having already recently authored a detailed post on Brexit letter, I’ve decided to take it easier this time. Based on my reading while travelling, here is a review of a few articles from printed magazines that I found helpful. I’ve previously sung the praises of listening podcasts (which I find particularly useful while driving on business) and insight newsletters (that.. Read More

#FromTheCupboard videos

As a quirky teaser campaign prior to #CAI2015, I published a series of short videos. In these I was interviewed by the conference organiser on a variety of topics relevant to that event. In case you missed this genesis of a YouTube channel for Customer Insight Leader, I’m sharing the full series below. I will also be making more use of video in future and once the channel has sufficient content,.. Read More

Customer Insight, what do you think of this for definition?

definition

Many terms in the lexicon of marketing and business are ambiguous at best, misleading at worst. Both old terms like ‘proposition‘ and new ones like ‘big data’ seem to bring more smoke than light. But the lack of clarity that has troubled me most in corporate life is the many meanings of ‘customer insight‘.