Why analysts need improved Commercial Awareness. What this term means and how to develop this competency in your analysts.
How can you achieve Data-Driven success as a business? Guest blogger, Annette Franz, shares 5 steps along the continuum to being a data-driven business.
To complement recent advice from our guest bloggers, let’s consider the political dimension of applying analytics in business. Annette & Peter have shared useful tips on applying analytics for both CX & Marketing. However, unlike the classroom, advancing such use of analytics in business always involves politics. Over the years, as well as protecting technical stars from performance management systems, I have often had to mentor them on politics. There.. Read More
Books can help you do many things better, including asking a more beautiful question. If that sounds intriguing, so is the benefit that guest blogger William Buist has gained from this book. It’s a pleasure to welcome William back. You may recall that he has blogged for us here before, on topics including GDPR/external change and physical environments.
On this blog, we don’t want to neglect B2B insight challenges, including finding a B2B influencer. Much of our content focusses on B2C customer insight work. So, in this post we look at one for B2B businesses. This builds on our past posts, sharing tips for effective B2B Customer Management. One of our familiar guest bloggers, who is also a B2B influencer, shares 7 characteristics to help you spot ideal.. Read More
How big a bet are you making on Data Science, are you going ‘all in’? With any event as rich in content at Data Insight Leader Summit, its useful to also hear others ‘takeaways’. So, to supplement my own insights from this conference, I’m delighted to welcome new guest blogger, Hanne Sorteberg. Hanne is BI Manager for SpareBank1 Forsikring, an alliance of savings banks in Norway (together Norway’s 2nd biggest.. Read More
Praising the benefits of accepting imperfection in analytics. Paul Laughlin shares 4 examples of how accepting imperfection helps analytics leaders progress