Books can help you do many things better, including asking a more beautiful question. If that sounds intriguing, so is the benefit that guest blogger William Buist has gained from this book. It’s a pleasure to welcome William back. You may recall that he has blogged for us here before, on topics including GDPR/external change and physical environments.
Continuing our monthly theme, of book recommendations, here’s a short review to tempt you to Re-Imagine. Having mentioned, to our regular guest bloggers, that I was focussing on books this month – Tony Boobier suggested this one. Having heard Tom Peters live a couple of times, I can attest to him having a Marmite style. He certainly has shaken up some stuffy corporate group-think, and rightly challenged some urban myths.
I didn’t realise consumer research is like fashion, but a webinar helped me see it & value “old staples“. Given topical concerns, about gender balances in work, it was interesting to experience a female bias. Joining a useful webinar, hosted by Quirks and with speakers from 2020 Research, I began to feel out-of-place. Our hosts were women (I’d say younger, but most people are beginning to feel younger to me).. Read More
This month, we will return to the topic of research, starting with behavioural research. As we discussed, when sharing posts on Behavioural Economics, behavioural biases cast doubt on self report. If people aren’t aware of their behavioural biases, can you trust survey results or focus groups? The answer is more nuanced, due to other advances in research design. But, such concerns have caused some to refocus research effort on behavioural.. Read More
Guest blogger, Bente Busch, shares her advice on the AI jobs you should avoid taking. Useful advice on aspects to consider, beyond exciting new titles.
When Harry Powell shared, that he was planning to attend this year’s Alan Turing Institute annual lecture, I naturally asked him to blog for us. Harry is a very experienced Data Science leader, having created & led Data Science teams at several businesses, including Barclays. So, I was interested to learn more about his interest in a lecture from Prof. Sandy Pentland of MIT. As someone with a background in.. Read More
Regular readers of this blog will know that we don’t usually focus on technology trends. One of the insights this blog is sharing is the importance of the human elements of customer insight & analytics. Leadership skills, softer skills, CPD and human context all matter hugely, to customer insight generating value for organisations. However, at this time of year, with so much material being shared on technology trends & futurology,.. Read More