helping you master customer insight leadership

How to determine the right metrics for innovation, using 5 questions

right metrics for innovation

Continuing our conversation about lessons learnt by leaders, here is one about choosing the right metrics for innovation. It was good to recently reconnect with past guest blogger, Paul Carroll. As you may recall he runs the very useful hub called Insurance Thought Leadership. Anyway, I mentioned to him our recent theme on this blog. Our focus on lessons leaders have learned from experience. Paul suggested this guest blog post.. Read More

How a book can help you, ask a more beautiful question, and why that matters

More beautiful question

Books can help you do many things better, including asking a more beautiful question. If that sounds intriguing, so is the benefit that guest blogger William Buist has gained from this book. It’s a pleasure to welcome William back. You may recall that he has blogged for us here before, on topics including GDPR/external change and physical environments.

Why it is still worth you being provoked, by Re-Imagine

Continuing our monthly theme, of book recommendations, here’s a short review to tempt you to Re-Imagine. Having mentioned, to our regular guest bloggers, that I was focussing on books this month – Tony Boobier suggested this one. Having heard Tom Peters live a couple of times, I can attest to him having a Marmite style. He certainly has shaken up some stuffy corporate group-think, and rightly challenged some urban myths.

Why consumer research is like fashion, and the role of your staples

research is like fashion

I didn’t realise consumer research is like fashion, but a webinar helped me see it & value “old staples“. Given topical concerns, about gender balances in work, it was interesting to experience a female bias. Joining a useful webinar, hosted by Quirks and with speakers from 2020 Research, I began to feel out-of-place. Our hosts were women (I’d say younger, but most people are beginning to feel younger to me).. Read More

Are you ready for Behavioural Research? Ask yourself these questions.

behavioural research

This month, we will return to the topic of research, starting with behavioural research. As we discussed, when sharing posts on Behavioural Economics, behavioural biases cast doubt on self report. If people aren’t aware of their behavioural biases, can you trust survey results or focus groups? The answer is more nuanced, due to other advances in research design. But, such concerns have caused some to refocus research effort on behavioural.. Read More

5 tips, to spot the AI jobs you should avoid, in 2018

As we focus more on Data Science this month, let’s consider AI jobs. There has been much media debate on whether or not the rise of Artificial Intelligence (AI) will take away jobs or create new ones. Pessimists & optimists have battled it out, all the way from the uniformed to the late great Prof Stephen Hawking. So, to shed some light, on the topic of AI jobs, and considerations.. Read More

Alan Turing Institute annual lecture – Better Living through Trusted Data

When Harry Powell shared, that he was planning to attend this year’s Alan Turing Institute annual lecture, I naturally asked him to blog for us. Harry is a very experienced Data Science leader, having created & led Data Science teams at several businesses, including Barclays. So, I was interested to learn more about his interest in a lecture from Prof. Sandy Pentland of MIT. As someone with a background in.. Read More