helping you master customer insight leadership
We’ve shared before the lessons that can be learnt from Design Thinking and the potential benefit of Hackathons. Although previously reserved to tech companies or the most technology literate businesses, I am seeing more and more clients use this approach. When hearing about placements from Data Science graduates, I even heard of a hackathon with no coding at all. So, I thought it time for us to explore this phenomenon,.. Read More
Are you distracted by shiny object syndrome? Does new technology for analytics or marketing distract you from foundational issues? It is all too common for our novelty bias to get the better of us. That is why so much is shared about tips to master digital distraction. Because this is such a pressing issue, I am delighted to welcome a new guest blogger, Simon Daniels. Simon has a wealth of.. Read More
This post shares how a software has been developed in response to extensive employee insight. We have shared before how crucial employee engagement & motivation are to achieving CX goals. The opportunity for HR Analytics also needs to be guided by a good understanding of what matters to your teams. So, I was delighted to be approached by David Mizne, editor of award-winning 15Five blog. Having seen our focus on.. Read More
This week, I was delighted to attend FinTech Network’s #CXCEU2018 event. It’s the third year running that I’ve been part of this meeting. It brings together FinTech startups & established FS firms, to focus on CX. As I’ve shared from previous years. this often helps highlight the need for customer insight to guide innovation. Despite the media focus on FinTech or InsurTech startups being all about new technology, analytics &.. Read More
In between blogging, from the two events I recommended, let’s return to the challenge of AI misdescription. As I shared in my review of Tony Boobier’s new book, he calls out the problem of mis-labelled AI. That is analytics or even BI applications being called AI, mainly because it is fashionable. Below, Tony returns as a guest blogger, to not only confirm that this is still the case, but also.. Read More
Building on the lessons we learnt from Tony Boobier’s book on AI & work, let’s hear more about the Rise of AI. At the start of a month when I will be chairing and attending events, I was delighted to receive Francesco Corea‘s debrief. In this post, he shares his learning journey while attending the Rise of AI conference in Berlin. Francesco has shared before his overview of the InsurTech.. Read More
Continuing our conversation about lessons learnt by leaders, here is one about choosing the right metrics for innovation. It was good to recently reconnect with past guest blogger, Paul Carroll. As you may recall he runs the very useful hub called Insurance Thought Leadership. Anyway, I mentioned to him our recent theme on this blog. Our focus on lessons leaders have learned from experience. Paul suggested this guest blog post.. Read More