helping you master customer insight leadership

Using Hackathons to go from zero to business impact in a week

hackathons

We’ve shared before the lessons that can be learnt from Design Thinking and the potential benefit of Hackathons. Although previously reserved to tech companies or the most technology literate businesses, I am seeing more and more clients use this approach. When hearing about placements from Data Science graduates, I even heard of a hackathon with no coding at all. So, I thought it time for us to explore this phenomenon,.. Read More

The future of AI and your working life – start planning

future of AI

The future of AI & threat to our jobs is a popular topic for news recently. But here is a positively helpful book to help you respond. Unlike so much that is written on this topic, Tony Boobier‘s latest book focusses on a positive response. It also investigates the implications of AI at a deeper level than most analysis. Whilst many books have been written that focus on explaining AI,.. Read More

Longer reflections on subjective reality, comics and research

Longer reflections

A number of our previous posts are just short blogs posts, with tips for researchers, this time I’ll share longer reflections. In addition to my own (and guest blogger) opinion pieces, some of our past research-related collection includes: Research innovations, new technology and methods Future proofing research plans for 2017 and beyond Risks of tech-led research Innovation that aids Insight Generation But, as promised, this time I’ll share some longer-form.. Read More

When you can get most ‘bang for your buck’ out of analytics

Over many years creating, leading or advising insight teams, I’m often surprised which analytics has the most impact. Often it’s not the most technically complex, nor the one identifying the largest potential profit opportunity, that results in greatest engagement & action. Most ‘bang for your buck‘, more often lies in the ‘right timing’. What I mean, by that phrase, is analytics that was shared at the right time (when that challenge or opportunity is ‘front of.. Read More