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Audio interviews with Customer Insight Leaders: (2) Martin Squires

Martin Squires

Here’s another of our audio interviews, with senior Customer Insight Leaders, this time it’s Martin Squires. It was great to interview Martin, who is always witty as well as a very experienced analytics leader. After over a decade leading analytics for Walgreen Boots, he is now Director of Data, Insight & Analytics for HomeServe. In this interview we discuss career paths, recruitment of analysts, the skills needed by analytics leaders and.. Read More

Is research game for gamification?

It has been interesting, that after several years of excitement around the topic of “gamification”, this year more commentators have suggested that it’s “game over”. I certainly agree that this concept has moved through the Gartner hype-cycle, into the wonderfully named “trough of disillusionment”. However, that is the springboard for entering into the stages of pragmatic realism. My experience is that it is often once technologies or ideas reach this stage that.. Read More