Why #datavizlive in London was great! Continuing my debrief. In #datavizlive part 2 I share lessons from dataveyes, Emma Cosh, Xocas & David McCandless.
Here’s another of our audio interviews, with senior Customer Insight Leaders, this time it’s Jason Bartram. It was enjoyable to interview Jason, a man who has clearly found a role that matters to him and society. Like many other leaders he sort of fell into this line of work, but there are some interesting lessons from his career journey. His role, as Head of Resource Planning at the Ombudsman Services,.. Read More
As we continue our month focussed on leadership development, including coaching & mentoring, it’s great to welcome another coach as a guest blogger. Kevin Watson is director & lead coach at myown-coach.co.uk and benefits from a broad experience of coaching leaders across industries. In this post, he shares the importance of being flexible in your leadership style. My own experience, both as a customer insight leader & when coaching leaders, confirms.. Read More
Sometimes you just want to mix it up a bit & that’s just what this customer insight ‘variety’ post offers. Not that I’m suggesting our relationships theme this month is being followed here 😉 Rather, I was inspired by a particularly enjoyable episode of the “More or Less” podcast by Tim Harford. In this one, Tim explores a whole range of statistics. From debunking commercially motivated stats in the news, about women taking selfies.. Read More
In the month when our thoughts turn to love, let’s talk about emotions. Hearing marketing leaders speak at recent events & reading other marketers predictions as to key themes for 2016, I was struck how many referenced emotion. Within my own predictions for 2016, published in Database Marketing magazine, I suggested: “New technology will continue to automate content marketing & personalization, but high-profile mistakes will anger customers. This will drive demand for.. Read More
“Insurance Marketing & Distribution Summit Europe 2015” proved to be a great event. There were interesting speakers, a range of topics & plenty of opportunity for interaction. Plus, it was a pleasure to share with this group myself, more on that later. Following previous reviews, of events that were useful for getting close to leaders on whom insight leaders focus less (IT, Digital, CX), I was back with Marketing & Sales… Read More