Why should CMOs care about zero-based budgeting? Guest blogger, Peter Abraham, shares the latest research report from We are Crank on this timely challenge.
Earlier this month we launched a quick poll, to find out how you were using Database Marketing. Focussing on actual usage in your business, today, the poll asked about outbound & inbound marketing. Two other questions also covered use of database marketing techniques to coordinate multi-channel interactions, as well as marketing effectiveness data capture.
Continuing our January theme of goals & productivity, are you getting enough in the bedroom? Don’t worry we’re not prying too far, I mean sleep. Over the last year, more and more voices have raised the importance of sleep to our performance. Arianna Huffington called sleep the big idea for 2016 (it proved to be a theme), stating that a revolution is needed to raise it’s importance. Michael Hyatt has been raising.. Read More