helping you master customer insight leadership

Using Database Marketing, are you at the rear of the pack?

Using database marketing

Earlier this month we launched a quick poll, to find out how you were using Database Marketing. Focussing on actual usage in your business, today, the poll asked about outbound & inbound marketing. Two other questions also covered use of database marketing techniques to coordinate multi-channel interactions, as well as marketing effectiveness data capture.

Are you getting enough in the bedroom for 2017?

Continuing our January theme of goals & productivity, are you getting enough in the bedroom? Don’t worry we’re not prying too far, I mean sleep. Over the last year, more and more voices have raised the importance of sleep to our performance. Arianna Huffington called sleep the big idea for 2016 (it proved to be a theme), stating that a revolution is needed to raise it’s importance. Michael Hyatt has been raising.. Read More