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How to measure your Marketing Effectiveness, using a breadth of Customer Insight

marketing effectiveness

When speaking about the power of converging different technical disciplines to yield customer insights, it’s common for the conversation to focus on converging¬†analytics & research for proposition insights. But what about measuring your marketing effectiveness? Another rich territory for seeing the benefit of multiple technical customer insight (CI)¬†disciplines is the measurement of marketing effectiveness. In this short overview, we’ll review the ways both analytics & research provide inputs needed for.. Read More