helping you master customer insight leadership

Why Customer Insight teams should learn from Design teams

learn from design teams

Listening to a Digital UX Design leader this week, I was struck by how much Insight teams can learn from Design teams. I had the privilege of speaking at a Marcus Evans conference on West India Quay in London. “Optimise User Experience and Digital Design to Increase Customer Centricity for Financial Institutions“. That must be the (crazily) longest event name I’ve ever attended! Anyway, before I shared on softer skills,.. Read More

Why consumer research is like fashion, and the role of your staples

research is like fashion

I didn’t realise consumer research is like fashion, but a webinar helped me see it & value “old staples“. Given topical concerns, about gender balances in work, it was interesting to experience a female bias. Joining a useful webinar, hosted by Quirks and with speakers from 2020 Research, I began to feel out-of-place. Our hosts were women (I’d say younger, but most people are beginning to feel younger to me).. Read More

Role Definition Workshops, a simple method to tune your team

role definition

Continuing our focus on designing your team, have you used role definition workshops? It’s not an approach that I’ve used before. But, I’m delighted to welcome back, guest blogger Hanne Sorteberg, to share her experience. She has so much advice to share, this is the first of another two-part series. Talking to Hanne, about these blog posts, I was impressed how this approach has worked for her, in very different.. Read More

Data Viz Award winners, sharing the best of Kantar’s IIB 2017

As data visualisation is a favourite theme on this blog, we’ve already covered the 2015 & 2016 “Information is Beautiful” (IIB) awards. Kantar’s leading, international, annual Data Viz Award. Now Kantar’s 2017 results are out, we return; to share great examples of data visualisation from this year’s finalists. It seems each year the standard just gets higher & variations get more creative. This is partly reflected in the change of categories.. Read More

How FinTech meets CX and needs Insight in 2017

FinTech meets CX

Another week, another event, this time a FinTech meets CX conference. We’ve shared before that growth hacking, or your future growth plans, need insight & CX leaders, as well as technologists. This event provides an opportunity to bring together all three communities. For the first time in 2016, FinTechNetwork brought together start-ups & incumbents, to focus on Customer Experience. This year, again this is a gathering of those interested in.. Read More