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Are consumer segment Personas helpful facts or Marketing fiction?

personas

After a break in posting due to a holiday, I’m pleased to return and share about Personas. Despite having shared briefly before about Segmentation we have not had a post on this useful topic. Guest bloggers have shared on the continued relevant of segmentation & I shared some thoughts on public segmentations. But no personas. So, to fill that gap, I am delighted to welcome a new guest blogger, Amy.. Read More

Machine Learning ethics (2) can you design ethical behaviours?

Machine Learning Ethics

Continuing our series of two posts on the topic of Machine Learning Ethics. In part two of his series on this topic, guest blogger Francesco Corea, moves on to consider moral accountability. How might an accountability, to act in an ethical way, be codified into algorithms or complete machine learning products? Drawing on sources as diverse as the World Economic Forum & MIT Technology Review, Francesco guides us through some.. Read More