helping you master customer insight leadership

Machine Learning ethics (2) can you design ethical behaviours?

Machine Learning Ethics

Continuing our series of two posts on the topic of Machine Learning Ethics. In part two of his series on this topic, guest blogger Francesco Corea, moves on to consider moral accountability. How might an accountability, to act in an ethical way, be codified into algorithms or complete machine learning products? Drawing on sources as diverse as the World Economic Forum & MIT Technology Review, Francesco guides us through some.. Read More

Do you need a Data Science Product Manager in your team?

Product Manager

I mentioned in a debrief from the latest Data Leaders Summit, the rise of the Product Manager role within Data Science teams. This was one of a couple of themes that took me by surprise. Over recent years I’ve become used to hearing about need for more Data Engineers or Analysts to complement Data Scientists. But the focus on Product Managers & product development life-cycles was a new one on.. Read More

The future of AI and your working life – start planning

future of AI

The future of AI & threat to our jobs is a popular topic for news recently. But here is a positively helpful book to help you respond. Unlike so much that is written on this topic, Tony Boobier‘s latest book focusses on a positive response. It also investigates the implications of AI at a deeper level than most analysis. Whilst many books have been written that focus on explaining AI,.. Read More

Why Customer Insight teams should learn from Design teams

learn from design teams

Listening to a Digital UX Design leader this week, I was struck by how much Insight teams can learn from Design teams. I had the privilege of speaking at a Marcus Evans conference on West India Quay in London. “Optimise User Experience and Digital Design to Increase Customer Centricity for Financial Institutions“. That must be the (crazily) longest event name I’ve ever attended! Anyway, before I shared on softer skills,.. Read More

Why consumer research is like fashion, and the role of your staples

research is like fashion

I didn’t realise consumer research is like fashion, but a webinar helped me see it & value “old staples“. Given topical concerns, about gender balances in work, it was interesting to experience a female bias. Joining a useful webinar, hosted by Quirks and with speakers from 2020 Research, I began to feel out-of-place. Our hosts were women (I’d say younger, but most people are beginning to feel younger to me).. Read More

Role Definition Workshops, a simple method to tune your team

role definition

Continuing our focus on designing your team, have you used role definition workshops? It’s not an approach that I’ve used before. But, I’m delighted to welcome back, guest blogger Hanne Sorteberg, to share her experience. She has so much advice to share, this is the first of another two-part series. Talking to Hanne, about these blog posts, I was impressed how this approach has worked for her, in very different.. Read More

Designing analytics teams, some options and advice to consider

Many of my recent ‘coffee conversations’, with leaders, have focussed on designing analytics teams. It sounds like many of you are wrestling, with how to design & resource the team you need, for 2018 and beyond. For that reason, as the days begin to lengthen & we can start to dream of spring, we will focus on teams. Our theme for this month is designing and developing your teams. In.. Read More