Our 2020 Reader Survey. Why we need it as part of our plan to be more customer-centric. Includes ideas for you to adapt & the link for you to participate.
How is your VoC program performing? Guest blogger, Annette Franz, shares 10 all too common Voice of Customer program mistakes & how to avoid them.
Guest blogger, Alan Murray, shares why startups need data analytics team that are fuzzy not precisely defined roles. Get fuzzy!
Making the case for more specialist roles as your Data Science team grows. Why specialists help & the Data Science specialis roles you will need.
Responding to the argument against Business Partners in Analytics or Data Science teams. Here I put the argument for such roles & the benefits they bring.
After a break in posting due to a holiday, I’m pleased to return and share about Personas. Despite having shared briefly before about Segmentation we have not had a post on this useful topic. Guest bloggers have shared on the continued relevant of segmentation & I shared some thoughts on public segmentations. But no personas. So, to fill that gap, I am delighted to welcome a new guest blogger, Amy.. Read More
Guest blogger, Ryan Den Rooijen shares on the role of Data Artists or Data Visualisation Analysts. Why they are needed and you don’t need to focus on tools.