After a break in posting due to a holiday, I’m pleased to return and share about Personas. Despite having shared briefly before about Segmentation we have not had a post on this useful topic. Guest bloggers have shared on the continued relevant of segmentation & I shared some thoughts on public segmentations. But no personas. So, to fill that gap, I am delighted to welcome a new guest blogger, Amy.. Read More
Guest blogger, Ryan Den Rooijen shares on the role of Data Artists or Data Visualisation Analysts. Why they are needed and you don’t need to focus on tools.
Continuing our series of two posts on the topic of Machine Learning Ethics. In part two of his series on this topic, guest blogger Francesco Corea, moves on to consider moral accountability. How might an accountability, to act in an ethical way, be codified into algorithms or complete machine learning products? Drawing on sources as diverse as the World Economic Forum & MIT Technology Review, Francesco guides us through some.. Read More
I mentioned in a debrief from the latest Data Leaders Summit, the rise of the Product Manager role within Data Science teams. This was one of a couple of themes that took me by surprise. Over recent years I’ve become used to hearing about need for more Data Engineers or Analysts to complement Data Scientists. But the focus on Product Managers & product development life-cycles was a new one on.. Read More
The future of AI & threat to our jobs is a popular topic for news recently. But here is a positively helpful book to help you respond. Unlike so much that is written on this topic, Tony Boobier‘s latest book focusses on a positive response. It also investigates the implications of AI at a deeper level than most analysis. Whilst many books have been written that focus on explaining AI,.. Read More
Listening to a Digital UX Design leader this week, I was struck by how much Insight teams can learn from Design teams. I had the privilege of speaking at a Marcus Evans conference on West India Quay in London. “Optimise User Experience and Digital Design to Increase Customer Centricity for Financial Institutions“. That must be the (crazily) longest event name I’ve ever attended! Anyway, before I shared on softer skills,.. Read More
I didn’t realise consumer research is like fashion, but a webinar helped me see it & value “old staples“. Given topical concerns, about gender balances in work, it was interesting to experience a female bias. Joining a useful webinar, hosted by Quirks and with speakers from 2020 Research, I began to feel out-of-place. Our hosts were women (I’d say younger, but most people are beginning to feel younger to me).. Read More