With lots of business travel this week & last, together with having already recently authored a detailed post on Brexit letter, I’ve decided to take it easier this time. Based on my reading while travelling, here is a review of a few articles from printed magazines that I found helpful. I’ve previously sung the praises of listening podcasts (which I find particularly useful while driving on business) and insight newsletters (that.. Read More
This year might have been a strange year, with unexpected news aplenty, but it sounds like many of you have had a successful 2016. That’s good to hear! I’m pleased to be able to share the interim results from our latest poll of your progress against your goals. Our most recent, short survey, asked just 4 questions regarding your success this year. This follows a survey we ran at the beginning.. Read More
Continuing our 2 part series, on where leaders should focus for growth; in our changing world, full of new technology. This post builds on our first post. That covered major trends, the need for customer insight & what is required to manage your data effectively. Aligned to learning from Insight Leader events in London & Barcelona, a key theme was the need to focus on your customers (not just technological opportunities) Our attention.. Read More
A review of blog posts available on Growth Hacking. Explaining the term & why it should matter to Marketers, Sales & Customer Insight leaders.
Welcome to a new month & a new academic year. As we roll into September, our theme for the month moves on to ‘Marketing Applications’. By that, I mean examples of how Customer Insight can help throughout the marketing lifecycle. As before we will seek to bring you a mix of voices, as well as surveying your current practice. I hope, this Marketing focussed month, will bring some very practical.. Read More
Earlier this month we launched a quick poll, to find out how you were using Database Marketing. Focussing on actual usage in your business, today, the poll asked about outbound & inbound marketing. Two other questions also covered use of database marketing techniques to coordinate multi-channel interactions, as well as marketing effectiveness data capture. The first point of interest is much lower participation in this poll, compared to previous ones.. Read More
A key challenge for Database Marketing leaders, together with all insight teams, is how to help their businesses become more customer centric. We’ve shared before the pitfall of technologies becoming a distraction, from focussing on customers. So, I’m delighted to welcome a new guest blogger to Customer Insight Leader. When I saw the recent research that Ian Golding has completed, it struck me as very relevant for our readers. He has.. Read More