helping you master customer insight leadership

Avoiding wrong statistics, measure what matters to customers (part 2)

matters to customers

This is part 2 of Gerry Brown’s series on baseball, I mean why you need to measure what matters to customers. As we heard in part 1, it is all too easy to go with crowd and just measure what others businesses value (you can decide if that’s NPS). Gerry’s advice builds on our month of advice about applying analytics. Annette Franz shared why predictive analytics matters for CX leaders… Read More

Lies, damn lies & the wrong statistics, measuring what matters, part 1

wrong statistics

Building on this month’s focus, the reality of applying analytics in businesses, let’s tackle the issue of the wrong statistics. False comfort can be achieved by completing analysis or implementing metrics that look useful but are misleading. In the field of CX especially, you need to be careful what you measure. So, on this topic I am delighted to welcome back guest blogger Gerry Brown. He has extensive hands on.. Read More

Lessons learnt by leaders, from experience, 3 reasons to read more widely

read more widely

As we continue our month focussed on lessons learnt by leaders, from experience, I’ve found 3 reasons to read more widely. Thanks for guest bloggers, Tony Boobier & Annette Franz who has already shared their lessons learnt. In addition to that, you’ve had opportunity to hear about the experience of Norma Dove-Edwin, Martin Squires and Jason Bartram in our audio interviews. More of them to come this year. Having already.. Read More

Team Mission: a leader’s experience of why you need one

team mission

Continuing our theme of leaders’ lessons learnt from experience, lets turn to having a team mission. In this post our regular guest blogger, Tony Boobier, shares one of his most important lessons learnt. This complements our previous posts on personal goal setting and which goals might be suitable for insight leaders. Here, Tony turns his attention to the team as a whole. How can a mission be created that is.. Read More

Audio interviews with Customer Insight Leaders: (2) Martin Squires

Martin Squires

Here’s another of our audio interviews, with senior Customer Insight Leaders, this time it’s Martin Squires. It was great to interview Martin, who is always witty as well as a very experienced analytics leader. After over a decade leading analytics for Walgreen Boots, heĀ is now Director of Data, Insight & Analytics for HomeServe. In this interview we discuss career paths, recruitment of analysts, the skills needed by analytics leaders and.. Read More

Audio interviews, with Customer Insight Leaders: (1) Norma Dove-Edwin

audio interviews

Today, we are launching a new feature for this blog, audio interviews with Customer Insight Leaders. I am delighted, to kick-off this new addition, with the help of Norma Dove-Edwin. She is the CDIO (more about that title in our interview) of Places for People Group. In this interview we discuss job titles, the role of a CDO (or CDIO), GDPR and her experience of achieving compliance. Following on from.. Read More

GDPR impacts: 7 Questions to Ask Your research panel provider

panel provider

How does GDPR impact your use of a research panel provider? Last month, we shared various posts related to market research. Balancing our content focussed on data & analytics, with tips & resources for research leaders. This month, with May 25th deadline looming, we have focussed on GDPR. So, I’m glad to have a guest post to share, that covers both those themes. Guest blogger Johnny Caldwell (and his team.. Read More