helping you master customer insight leadership

Customer Data Record Quality – reporting metrics for a broader view

Continuing our series on best practice in data quality, we turn to customer data record quality reporting. I hope you’ve been finding Paul’s series useful. It has certainly reminded me as to the need to focus on monitoring your data quality. It’s such an essential foundation to more advanced analytics work. Plus, our joint event with MyCustomer, reminded delegates of data quality as a GDPR requirement. We’ve already seen 11.. Read More

Customer Data Quality Reporting – the next 6 metrics you need

Customer Data Quality Reporting

Time to return, to the important topic of Customer Data Quality Reporting. Which metrics should you report on, to ensure robust data quality controls? After a week of training analysts in data visualisation, and speaking to marketers about how to run an NPS programme, back to part 2 of our new series. You may recall, that in part 1 of his series, our newest guest blogger (Paul Weston) introduced this.. Read More

Data Viz Award winners, sharing the best of Kantar’s IIB 2017

As data visualisation is a favourite theme on this blog, we’ve already covered the 2015 & 2016 “Information is Beautiful” (IIB) awards. Kantar’s leading, international, annual Data Viz Award. Now Kantar’s 2017 results are out, we return; to share great examples of data visualisation from this year’s finalists. It seems each year the standard just gets higher & variations get more creative. This is partly reflected in the change of categories.. Read More

Customer Data Quality Reporting, why it matters & how to do it well

Data Quality Reporting

Building on the popularity of our recent GDPR posts, here’s more advice on data quality reporting. We’ve seen the importance of data quality to GDPR compliance and your marketing performance. But, as business consultants are fond of saying, you get what you measure. How should that apply to data quality? In my own tenure as a senior leader in large corporations, I’ve seen my fair share of poor, boring & non-existent.. Read More

GDPR requires data quality, sharing survey results in the home of hampers

GDPR requires data quality

Amidst all the focus on GDPR, it’s easy to forget that GDPR requires data quality. Over a Fortnum & Mason’s breakfast, I had the chance to discuss this neglected aspect. So much of the social media buzz around GDPR focusses on contentious topics like when you need opt-in consent. Individuals rights to opt out of profiling, be forgotten & Privacy by Design, all these GDPR topics have had their limelight… Read More

Will GDPR spell the end of Big Data mindset, is less now more?

GDPR spell the end of Big Data

Does GDPR spell the end of Big Data thinking? Will you stop gathering or holding onto data because “it might be useful“? With a topic as important as GDPR, it’s good to hear from more than one viewpoint. For that reason, I am delighted to welcome back regular guest blogger, Tony Boobier. This time, it sounds like Tony has been thinking about GDPR and Big Data, including a new ‘V’ for.. Read More

GDPR resources from my travels, a toolkit to help your 6 month plan

GDPR resources

Through speaking engagements and questions from readers, this month’s theme has become GDPR, so time to share GDPR resources. Apologies to those of you looking for more content on recruiting, developing & retaining your analysts. I will return to that theme and build on the excellent content shared by Martin & Hanne. But, for now, it seems the primary concern for many data, analytics & insight leaders, is GDPR. That.. Read More