helping you master the people side of data & analytics

Does Data make you think in new ways?

Time to focus back on Data. Lots of interesting thoughts out there, so as a change from my posts, here is some of the best content from others that impressed me this week… Many organisations in recent years have looked into the challenge and opportunity presented by all this coverage of “Big Data” and “Predictive Analytics”. Some have invested in ways that improved their Marketing effectiveness or Customer Experience. But very.. Read More

#FromTheCupboard videos

As a quirky teaser campaign prior to #CAI2015, I published a series of short videos. In these I was interviewed by the conference organiser on a variety of topics relevant to that event. In case you missed this genesis of a YouTube channel for Customer Insight Leader, I’m sharing the full series below. I will also be making more use of video in future and once the channel has sufficient content,.. Read More

Learning about Customer Analytics in Financial Services #CAI2015

#CAI2015

Well, after much publicity, it’s good to have finally experienced Customer Analytics & Insights for Retail Financial Services 2015 (helpfully shortened to #CAI2015). It was a very enjoyable event and one I would recommend to those wanting an oversight or leadership perspective on what others are doing in this space. Speakers did not get into the level of technical detail which some analysts might expect, but customer insight leaders found.. Read More

Awards & trends for Data 2015

Following on from our first post about awards & trends for research professionals, this week we turn our attention to data teams. Foundational to holistic customer insight, in the past they have too often been neglected as a cinderella services within the insight department. However, that is changing. The cache of “big data” and momentum for organisations to understand the data they have or even better monetise that asset has meant much.. Read More

EU VAT on digital but what about the data?

Periodically successive governments impose new rules on businesses without sufficient consultation time to think through the implications or ensure most businesses know what to do. The latest example of this is the new VAT rules applying to the sale of digital products across Europe, which now require the VAT rate of the country of the consumer to be applied irrespective of where the supplier is based. If this has passed.. Read More

Poll: Which is your favourite ‘top tip’?

Thanks for all the positive feedback I’ve had on our recent series of ‘top tips’ for the different technical teams which make up the full breadth of customer insight. It’s encouraging to know that those tips did help other leaders. In fact it set me to wondering which top tip was the most helpful. So, to once again help shape future content here on CIL, see below for our latest.. Read More

Global Reviews’ UK Digital Leaders Summit (#UKDLS)

This is a new event in the UK and one I attended yesterday, as a speaker on Behavioural Economics. It’s well worth digital leaders attending in future. Right from the start things boded well as they had chosen a different and engaging venue. Bounce (121 Holborn, London) is the official ‘home of ping-pong’ and is literally the place where the game was invented in 1901. This gave guests the promise.. Read More