helping you master customer insight leadership

What is the customer reaction to GDPR telling us about our data culture?

data culture

It’s been several months now since we’ve talked about GDPR, so has it changed your data culture? Having previously shared 2 blog posts on “how to avoid being bitten on the bum by GDPR“. We also shared posts on a GDPR toolkit & final priorities when nearing the deadline. In the run up to GDPR, I helped a few firms understand and audit their GDPR readiness. So, 6 months later.. Read More

Do you need a Data Science Product Manager in your team?

Product Manager

I mentioned in a debrief from the latest Data Leaders Summit, the rise of the Product Manager role within Data Science teams. This was one of a couple of themes that took me by surprise. Over recent years I’ve become used to hearing about need for more Data Engineers or Analysts to complement Data Scientists. But the focus on Product Managers & product development life-cycles was a new one on.. Read More

Data Leaders Summit 2018 – debrief on the grand finale

Data Leaders Summit 2018

Let’s continue my debrief from chairing the Data Leaders Summit 2018 in Barcelona. It has been impressive that, even after a late night of consuming beverages, attendance & participation has still been high. Data Leaders are clearly a hardy bunch! All joking aside, the quality of both the speakers & audience questions have shown why this event is worth attending. Plus, the mix of keynotes, interviews, panels & workshops have.. Read More

Data Leaders Summit Europe 2018 – Day One

Data Leaders Summit Europe 2018

As promised, I am taking a break from chairing Data Leaders Summit Europe 2018, to share with you. Once again, this year’s summit has been a really useful event. Numbers of attendees have doubled, so they must be doing something right. The advice I give the audience when I chair such events, is to identify just one thing they will do differently as a result of hearing each speaker. I.. Read More

Avoiding wrong statistics, measure what matters to customers (part 2)

matters to customers

This is part 2 of Gerry Brown’s series on baseball, I mean why you need to measure what matters to customers. As we heard in part 1, it is all too easy to go with crowd and just measure what others businesses value (you can decide if that’s NPS). Gerry’s advice builds on our month of advice about applying analytics. Annette Franz shared why predictive analytics matters for CX leaders… Read More

Lies, damn lies & the wrong statistics, measuring what matters, part 1

wrong statistics

Building on this month’s focus, the reality of applying analytics in businesses, let’s tackle the issue of the wrong statistics. False comfort can be achieved by completing analysis or implementing metrics that look useful but are misleading. In the field of CX especially, you need to be careful what you measure. So, on this topic I am delighted to welcome back guest blogger Gerry Brown. He has extensive hands on.. Read More