A collection of festive insight content, to help cheer you during dark days with lots to get done, preparing for Christmas. Best wishes to insight leaders.
It was a pleasure, yesterday, to take part in the latest Directors’ Club ‘festival of webinars’. This intriguingly entitled event spans 12 days, with an hour-long webinar each day. Each webinar includes two speakers, under the theme for the festival, which is: “Champions & Innovators of Customer Experience“. Given that title, I was honoured to be asked to take part. Jon Snow, founder of Directors’ Club, has assembled a great.. Read More
How well do you get on with your IT team? Do you see them as part of your team & you as part of theirs in a shared endeavour? If your answer was to laugh ironically, you are like many who attended DataIQ Link event this week. The third in our series on events focussed on internal partners for Customer Insight leaders. After Customer Experience & Digital, we now turn our focus.. Read More
Salary surveys always tend to gain participants. Most people are interested in finding out how much others are earning or whether they can make a case to be paid more. All too often one hears of analysts leaving one company, where they were told a pay rise could not be justified, to then see a job ad for their replacement advertised with the higher salary requested (or higher). It isn’t easy for employers either, of.. Read More
More insight posts from others for you. As well as all relating to at least one aspect of holistic customer insight, our unifying themes this week are how not to feel lonely & data scientist. Hope you find them as interesting as I did. To kick us off, here is a timely and well argued piece on why you may not need a data scientist (at least not yet). A helpful reminder from.. Read More
Given my past post around an infographic shared by SalesForce.com (hybrid marketer), I have to comment on this new infographic being shared by MarketingDistillery.com. At first glance there is much to praise here compared to summaries others have published. Too many either confuse the specialist nature of a data scientist role with a marketing or customer insight analyst, or neglect the fact that even these geeks need softer skills. On that.. Read More
This week there seems to have been more analytics in the news than usual, so despite the earlier post on Analytics awards & trends, I’m going to share another ‘other’ post round-up on this topic. First to catch my eye was the news that Microsoft has purchased Revolution Analytics. This is interesting not just because it adds to Microsoft’s analytics arsenal, all of which have the potential to benefit from.. Read More