helping you master customer insight leadership

Data Insight Leaders Summit 2017 Day One – a debrief

Data Insight Leaders Summit 2017

After a pause in blogging, for a much-needed holiday, I’ve returned with a debrief from day one of Data Insight Leaders Summit 2017. It’s a joy to be back out in Barcelona chairing the second incarnation of this very useful  annual event. A gathering of over 100 data insight leaders from across UK & Europe, spending time together sharing their experience. As I said to delegates this morning, one of the.. Read More

Analytics are the new Weapons Guidance Systems (part 2)

Analytics as a weapons guidance systems? This could only be the second post in two-part series by our guest blogger Peter Lavers. You may recall that, in his first post, Peter made the case for data being the new marketing battleground. He argued that Marketing and CRM are in exciting times because is it now economically viable to unlock the incredible value of data. Value that’s often hidden in inaccessible.. Read More

The most important skills for Data Scientists in businesses

Which are the most important skills, needed by analysts or data scientists? It’s an interesting question to ponder. It is tempting to fall back on technical basics, like statistical knowledge & software or coding skills. But most graduate data scientists or experienced analysts will be screened for those at recruitment. So, if you are leading an Analytics, Data Science or Insight team, where should you invest? My mind was prompted.. Read More

Listening to 31 Data Scientists and Seeing 10 companies’ applications

To complement the perspectives of our recent guest bloggers, today I’m sharing three ways of listening to data scientists. These will include a (potentially) free recommended eBook, an engaging blog post and a punchy video. Peter, Robert & Francesco have made a case for data & AI potentially transforming businesses & sectors. As part of our month focussed on applications of data & analytics, I also want to share real.. Read More

Questionable practices by Data Scientists – where do you stand?

Just because you can, doesn’t mean you should; this is perhaps the simplest way to introduce questionable practices. Last year we posted on the desire amongst many data scientists to achieve social good through their work. As for all disciplines, there is also a potential “dark side“ to the capabilities of data scientists. So firms have or still do seek to use data as a weapon or persist with questionable.. Read More

Beyond the coding, here are some personal Data Science stories

I hope you’ve found this month’s Data Science content to be useful, as I’d also like to share with you some personal Data Science stories. To complement the technical resources I’ve shared recently, it’s important to also focus on the people side. Customer Insight Leader exists to encourage and inform more holistic customer insight leaders, covering the disciplines of data, analytics & research, as well as the requisite leadership skills… Read More

Mango share some keys to Data Science readiness

Following on from our series on programming languages, I’m delighted to introduce a guest post on Data Science readiness. Having the strategy or aspiration to make use of Data Science is one thing, executing it effectively is another. Too many businesses I know have hired data scientists without really knowing what to do with them or what they need to succeed. So, I’m pleased to introduce a new guest blogger… Read More