helping you master customer insight leadership

Why automating IoT needs rule elicitation, not just Data Science

Focusing on how to design & develop your teams, this month, reminded me of rule elicitation work I did over 20 years ago. We have previously focussed on the breadth of skills, including different technical skills, needed within an analytics team. As well as the modern passion for new role titles (Data Engineer, Data Journalist etc), it can be worth learning from the past. Back in the early 1990s, I.. Read More

Designing analytics teams, some options and advice to consider

Many of my recent ‘coffee conversations’, with leaders, have focussed on designing analytics teams. It sounds like many of you are wrestling, with how to design & resource the team you need, for 2018 and beyond. For that reason, as the days begin to lengthen & we can start to dream of spring, we will focus on teams. Our theme for this month is designing and developing your teams. In.. Read More

Setting specific goals, as an Insight Leader, for 2018

Happy New Year, it’s time to decide what your annual specific goals will be. For the last couple of years, I’ve shared a post recommending a system for setting goals & achieving them. However, a few conversations with insight leaders have reminded me that advice remains generic. What about which goals to set? As this blog aims to support Customer Insight Leaders, I want to also offer more specific advice… Read More

Free resources for you, across range of insight leaders

At Customer Insight Leader we love providing you with useful free resources. As a non-commercial, advertising free, site – we know our visitors value both independent advice & access to free resources. I hope today’s curation of customer insight & analytics related resources, helps you in your role. In line with our advocating of holistic customer insight, I’ve included resources to help develop your research, data science & analytics work… Read More

How to go ‘all in’, with a Data Science or Analytics bet for your business

How big a bet are you making on Data Science, are you going ‘all in’? With any event as rich in content at Data Insight Leader Summit, its useful to also hear others ‘takeaways’. So, to supplement my own insights from this conference, I’m delighted to welcome new guest blogger, Hanne Sorteberg. Hanne is BI Manager for SpareBank1 Forsikring, an alliance of savings banks in Norway (together Norway’s 2nd biggest.. Read More

Are You Going To Be A Data Scientist? Or “Just” An Analyst?

A new month, a new theme for our content. This time we are going to focus on an analyst role. I’ll share thoughts & guest blogger content on how to recruit, develop, motivate & retain them. Hopefully, this will complement our earlier content on understanding & developing data scientists. To kick us off, I’m delighted to share this post from our latest new guest blogger, Martin Squires. Martin is the.. Read More

Data Insight Leaders 2017 Day Two – the final countdown

Data Insight Leaders 2017 Day Two

This is continuing my report from Data Insight Leaders 2017 Day Two. That is, day two of a useful Summit (that I’m chairing), held in Barcelona. In this post I summarise this final day of an enjoyable event. I’m not just saying it’s good because I chaired this conference, honest! Talking to the actual data insight leaders who attended (and made up most of our audience), they agreed it was.. Read More