helping you master customer insight leadership

Do your data scientists want to do good with data?

An interesting trend over recent years is the interest in data being used to do good (data scientists meeting societal needs). Cause Marketing has been with us for a number of years. With firms vying to both communicate their social responsibility progress, and enhance their brand reputation, through meeting a need close to their customers’ hearts. Marketing by the Not-for-profit sector has become more and more sophisticated over the decades, with.. Read More

Can start-ups, students & innovators challenge you?

Last night, I was presenting to over 40 tech start-ups, data science students and innovative data leaders within corporates. Hosted by MBN Recruitment & Edinburgh’s Data Lab (which builds bridges between academia & industry in this field), it was a great evening. Held at the TechCube Incubator, the whole experience felt very start-up culture from the beginning. A problem with one power source meant I had to speak with a power.. Read More

No need to be a lonely data scientist anymore

More insight posts from others for you. As well as all relating to at least one aspect of holistic customer insight, our unifying themes this week are how not to feel lonely & data scientist. Hope you find them as interesting as I did. To kick us off, here is a timely and well argued piece on why you may not need a data scientist (at least not yet). A helpful reminder from.. Read More

Out and about with Insight Leaders like you

What are others doing? Am I the only one struggling with this problem? Do they know something I don’t?   These are the kind of questions & doubts that can plague today’s leaders. Perhaps especially those working in a less widely understood area like Customer Insight. So, let’s peer behind the curtain and see what some other leaders say… Meeting different Customer Insight leaders is always a great opportunity to.. Read More