Why you need to understand DataOps. A review of “Practical DataOps” book from Harvinder Atwal. Explaining why this book can help all data leaders improve.
Are you distracted by shiny object syndrome? Does new technology for analytics or marketing distract you from foundational issues? It is all too common for our novelty bias to get the better of us. That is why so much is shared about tips to master digital distraction. Because this is such a pressing issue, I am delighted to welcome a new guest blogger, Simon Daniels. Simon has a wealth of.. Read More
As we come to the end of a month, focussed on Data Science, lets hear about the average week of a Data Scientist. On this blog, we seek to get past the spin & platitudes of much advertising on data science. So, I’m delighted to bring you a new guest blogger, to share his reality. Chris Bose is a Data Scientist, running a small technical PR company, In Press PR. As.. Read More
Guest blogger, Paul Weston, completes his 3 part series on customer data quality reporting. Part 3 covers metrics for Customer Data Record Quality reporting
Time to return, to the important topic of Customer Data Quality Reporting. Which metrics should you report on, to ensure robust data quality controls? After a week of training analysts in data visualisation, and speaking to marketers about how to run an NPS programme, back to part 2 of our new series. You may recall, that in part 1 of his series, our newest guest blogger (Paul Weston) introduced this.. Read More
Building on the popularity of our recent GDPR posts, here’s more advice on data quality reporting. We’ve seen the importance of data quality to GDPR compliance and your marketing performance. But, as business consultants are fond of saying, you get what you measure. How should that apply to data quality? In my own tenure as a senior leader in large corporations, I’ve seen my fair share of poor, boring & non-existent.. Read More
Amidst all the focus on GDPR, it’s easy to forget that GDPR requires data quality. Over a Fortnum & Mason’s breakfast, I had the chance to discuss this neglected aspect. So much of the social media buzz around GDPR focusses on contentious topics like when you need opt-in consent. Individuals rights to opt out of profiling, be forgotten & Privacy by Design, all these GDPR topics have had their limelight… Read More