Is Trust the most important value sought in B2B relationships today? Peter Lavers & Mark Hollyoake share their Trust DNA Model to guide leaders.
It’s been several months now since we’ve talked about GDPR, so has it changed your data culture? Having previously shared 2 blog posts on “how to avoid being bitten on the bum by GDPR“. We also shared posts on a GDPR toolkit & final priorities when nearing the deadline. In the run up to GDPR, I helped a few firms understand and audit their GDPR readiness. So, 6 months later.. Read More
As we have now all survived #GDPRday, I thought it might be interesting to hear the views of Chief Privacy Officers. This post is intended as the first of a few, sharing interviews with senior leadership roles. Those roles with greatest responsibility for GDPR & involvement in continued work to achieve full compliance. To start, as we make our way around the pantheon of today’s C-Suite roles, let’s start with.. Read More
With so much focus on the detail of GDPR, let’s take some time to look at the business lessons from this external change. Whatever the size of your business, the world around you changes & you need to be able to adapt. Regulation is just one of those key drivers of external change. So, to help us reflect on the business lessons from preparing for GDPR, I’m delighted to welcome.. Read More
How does GDPR impact your use of a research panel provider? Last month, we shared various posts related to market research. Balancing our content focussed on data & analytics, with tips & resources for research leaders. This month, with May 25th deadline looming, we have focussed on GDPR. So, I’m glad to have a guest post to share, that covers both those themes. Guest blogger Johnny Caldwell (and his team.. Read More
As you prepare for GDPR compliance day (25th May), are you turning back your marketing analytics clock? With a particular focus on use of location data, guest blogger Tony Boobier returns with a different perspective. This builds on his previous post, suggesting that GDPR challenged the ‘Big Data mindset’. Now, I am on record as stating that I see GDPR as a positive development. Enhanced consumer rights & an opportunity.. Read More
The time is almost upon us, are you ready for GDPR? No? Well join the queue. It seems the norm, amongst the leaders & analysts I meet, to feel under-prepared. Despite what has been a two-year, preparation period, most organisations are not ready. But, that doesn’t mean you need to panic. As with most challenges in business life, the worst reaction is panic. Whether that is being like an ostrich.. Read More