helping you master customer insight leadership

Are consumer segment Personas helpful facts or Marketing fiction?

personas

After a break in posting due to a holiday, I’m pleased to return and share about Personas. Despite having shared briefly before about Segmentation we have not had a post on this useful topic. Guest bloggers have shared on the continued relevant of segmentation & I shared some thoughts on public segmentations. But no personas. So, to fill that gap, I am delighted to welcome a new guest blogger, Amy.. Read More

How you judge your progress and resources for your 2019 ambitions

Thanks to all those readers who participated in our latest poll, of your progress last year. Initial results are in, so let me share them with you all. It has been fascinating to review your answers, especially compared to the results from last year. It seems there have been some changes. The questions asked in this survey were selected to shed light on actual practice compared to advice shared on.. Read More