“You can lead a horse to insights but you can’t make it execute”. Guest blogger, Annette Franz, shares tips for progress on vital need to execute on insight
Why accountability is needed to avoid nobody acting on Customer Insight. Guest blogger, Ian Golding shares a story for CX leaders that also applies to us.
Can Analytics teams be more productive? That’s the Productivity Puzzle facing many Data & Analytics leaders. Guest blogger Harry Powell shares his solution.
What else does a good analyst toolbox need as well as the right software and resources? Guest blogger Martin Squires highlights the need for 4 People Skills
How is your VoC program performing? Guest blogger, Annette Franz, shares 10 all too common Voice of Customer program mistakes & how to avoid them.
How to create segment personas and use them to personalise customer journeys. Tips from practical experience in deploying Customer Insight from Amy Scott.
After a break in posting due to a holiday, I’m pleased to return and share about Personas. Despite having shared briefly before about Segmentation we have not had a post on this useful topic. Guest bloggers have shared on the continued relevant of segmentation & I shared some thoughts on public segmentations. But no personas. So, to fill that gap, I am delighted to welcome a new guest blogger, Amy.. Read More