Guest blogger, Annette Franz, shares 10 all too common mistakes that leaders make with their Voice of Customer (VoC) programs
How to create segment personas and use them to personalise customer journeys. Tips from practical experience in deploying Customer Insight from Amy Scott.
After a break in posting due to a holiday, I’m pleased to return and share about Personas. Despite having shared briefly before about Segmentation we have not had a post on this useful topic. Guest bloggers have shared on the continued relevant of segmentation & I shared some thoughts on public segmentations. But no personas. So, to fill that gap, I am delighted to welcome a new guest blogger, Amy.. Read More
Why should CMOs care about zero-based budgeting? Guest blogger, Peter Abraham, shares the latest research report from We are Crank on this timely challenge.
Part 2 of our series on Agile Working for data, analytics & insight teams. Recommending 6 common practices and 4 drivers of teams that succeed with Agile.
Audio interview with Tom Lloyd, MD of MetaMetrics. In his interview, we discuss Tom’s customer insight career, role & how econometrics helps marketers today
Advice for data, analytics or insight leaders who need to adopt Agile Working. First in a series of posts, this one shares 4 principles to embed in culture.