How to create segment personas and use them to personalise customer journeys. Tips from practical experience in deploying Customer Insight from Amy Scott.
After a break in posting due to a holiday, I’m pleased to return and share about Personas. Despite having shared briefly before about Segmentation we have not had a post on this useful topic. Guest bloggers have shared on the continued relevant of segmentation & I shared some thoughts on public segmentations. But no personas. So, to fill that gap, I am delighted to welcome a new guest blogger, Amy.. Read More
Why should CMOs care about zero-based budgeting? Guest blogger, Peter Abraham, shares the latest research report from We are Crank on this timely challenge.
Part 2 of our series on Agile Working for data, analytics & insight teams. Recommending 6 common practices and 4 drivers of teams that succeed with Agile.
Audio interview with Tom Lloyd, MD of MetaMetrics. In his interview, we discuss Tom’s customer insight career, role & how econometrics helps marketers today
Advice for data, analytics or insight leaders who need to adopt Agile Working. First in a series of posts, this one shares 4 principles to embed in culture.
Thanks to all those readers who participated in our latest poll, of your progress last year. Initial results are in, so let me share them with you all. It has been fascinating to review your answers, especially compared to the results from last year. It seems there have been some changes. The questions asked in this survey were selected to shed light on actual practice compared to advice shared on.. Read More