helping you master customer insight leadership

Can FinTech have anything to do with Customer Insight?

Hot on the heels of my last post, recommending you reboot your thinking after your summer holiday, here’s another. Both another post & details of another event. For those of you more interested in the emerging world of FinTech & what that could mean for customer experience, read on. Earlier this year, I was approached by the FinTech Network to help create an event that brought together FinTech or InsureTech innovators.. Read More

Using Database Marketing, are you at the rear of the pack?

Using database marketing

Earlier this month we launched a quick poll, to find out how you were using Database Marketing. Focussing on actual usage in your business, today, the poll asked about outbound & inbound marketing. Two other questions also covered use of database marketing techniques to coordinate multi-channel interactions, as well as marketing effectiveness data capture.

Is anyone really Customer Centric? Are you?

A key challenge for Database Marketing leaders, together with all insight teams, is how to help their businesses become more customer centric. We’ve shared before the pitfall of technologies becoming a distraction, from focussing on customers. So, I’m delighted to welcome a new guest blogger to Customer Insight Leader. When I saw the recent research that Ian Golding has completed, it struck me as very relevant for our readers. He has.. Read More

A Customer Research topic to avoid at the Dinner Table

In a first for Customer Insight Leader, Annette Franz is back again for back-to-back guest blog posts. I just couldn’t resist this one, on a dinner table conversation topic to avoid (or how to avoid becoming fixated with your Customer metric, rather than improving experiences). Over to Annette… The rules of etiquette state: never discuss certain topics at the dinner table. You know your mom warned you about this one: never.. Read More

How are you scoring on your Customer Effort?

During our month focussed on research, I’m happy to welcome back guest blogger, Annette Franz, to talk about customer effort. I’ve posted previously on Customer Effort Score (CES), so it’s interesting to hear Annette’s experience and practical applications… There’s been a lot of debate about Customer Effort Score (a metric developed by the Corporate Executive Board’s Customer Contact Council), especially relative to Net Promoter Score, about whether it’s an effective.. Read More

Are you listening to all your 3 voices, to improve?

This month we are turning our focus to research & listening to customers’ voices. But, of course, the customer is not necessarily the only voice to which you should be listening as an insight leader. So, to set a context for the rest of our research content this month, I’m delighted to welcome Richard Kimber as a new guest blogger. Richard is a Customer Experience Improvement Specialist at Custerian. In.. Read More

Make it personal, Make it last (Part 2 of 2)

Continuing from last week, it’s back to guest blogger Gerry Brown to conclude his series on how to make it personal; for your customers. Over to our Canadian ‘Customer Lifeguard‘ to rescue us from bad customer experience once more… So, how do we reconcile my advice in concluding ‘Part 1‘ with the understandable concerns about communication overload, security, personal data exploitation, identity theft and other real and immediate risks that we run if.. Read More