Is Trust the most important value sought in B2B relationships today? Peter Lavers & Mark Hollyoake share their Trust DNA Model to guide leaders.
3 more barriers that could prevent you delivering useful Customer Value Analysis (CVA). Guest blogger Paul Weston continues his 2 part series of tips.
How can you overcome the 6 barriers to effective Customer Value Analysis? Guest blogger. Paul Weston, shares his practical experience to tackle the first 3.
Are you distracted by shiny object syndrome? Does new technology for analytics or marketing distract you from foundational issues? It is all too common for our novelty bias to get the better of us. That is why so much is shared about tips to master digital distraction. Because this is such a pressing issue, I am delighted to welcome a new guest blogger, Simon Daniels. Simon has a wealth of.. Read More
Building on our series sharing lessons learnt by leaders, I thought it might also help to share app recommendations. Working with leaders, training, coaching or mentoring, I find they often reference apps that help them be more productive. I am no different. Since launching my own business and blog, just over 4 years ago, apps have helped me. From managing sales to scheduling content, today there are a host of.. Read More
Following on from a great conversation last year, I was again asked to chair a table at the 2018 DataIQ “Discussion”. Instead of Customer Insight as a topic, on which I debriefed a year ago, this time the topic for my table was “Real-time Analytics”. It was encouraging to again see a good attendance from Data & Insight leaders, across many sectors. That was particularly impressive this year, as this.. Read More
Advice on the use of customer insight right across the marketing lifecycle. An appeal to close the gaps being ignored by marketing automation systems.