Are you distracted by shiny object syndrome? Does new technology for analytics or marketing distract you from foundational issues? It is all too common for our novelty bias to get the better of us. That is why so much is shared about tips to master digital distraction. Because this is such a pressing issue, I am delighted to welcome a new guest blogger, Simon Daniels. Simon has a wealth of.. Read More
Building on our series sharing lessons learnt by leaders, I thought it might also help to share app recommendations. Working with leaders, training, coaching or mentoring, I find they often reference apps that help them be more productive. I am no different. Since launching my own business and blog, just over 4 years ago, apps have helped me. From managing sales to scheduling content, today there are a host of.. Read More
Following on from a great conversation last year, I was again asked to chair a table at the 2018 DataIQ “Discussion”. Instead of Customer Insight as a topic, on which I debriefed a year ago, this time the topic for my table was “Real-time Analytics”. It was encouraging to again see a good attendance from Data & Insight leaders, across many sectors. That was particularly impressive this year, as this.. Read More
Advice on the use of customer insight right across the marketing lifecycle. An appeal to close the gaps being ignored by marketing automation systems.
One of the themes of video interviews prior to #MSMS2015 event has been questions on data. What data challenges do multi-channel retailers face? How can they start acting on data? How do they choose the right technology? So, as a second preview to this event (Multi-Channel Sales & Marketing Strategy), shown below are three short video interviews answering those questions. In just a few minutes each, these are of course.. Read More
Well, after much publicity, it’s good to have finally experienced Customer Analytics & Insights for Retail Financial Services 2015 (helpfully shortened to #CAI2015). It was a very enjoyable event and one I would recommend to those wanting an oversight or leadership perspective on what others are doing in this space. Speakers did not get into the level of technical detail which some analysts might expect, but customer insight leaders found.. Read More