Results from our 2020 reader survey. Thanks for sharing your feedback on our content at Customer Insight Leader blog. here’s what I’ll do in response.
Our 2020 Reader Survey. Why we need it as part of our plan to be more customer-centric. Includes ideas for you to adapt & the link for you to participate.
I must admit I was surprised to be approached by Salesforce with an infographic to share here. My initial reaction was to say no. I assumed it would be sales-focussed and seek to push their product. Sceptically, I also doubted I’d agree with their stats or message within the infographic. Whilst I couldn’t 100% sign-up, to almost anything, there is much to commend this graphic summary. Under the theme of “The.. Read More
Are you responsible for using analytics to improve insurance marketing? If so, this event is well worth considering. The “Insurance Marketing & Distribution Europe Summit” (8 & 9 December, London) is a two-day event targeted at use of insurance analytics for marketing & sales. It promises to provide strategies to win and retain customers across channels in the digital age. Having previously spoken at a similar event run by FC Business.. Read More
Uncovering existing insight that makes a difference is the real key to Big Data. Why are guest bloggers like London buses? You wait ages for one and then three come along at once! Hope you’re enjoying our recent guest voices on this blog. Now, over to Gerry (the uniquely titled Customer Lifeguard) to explain more about the big deal with big data. With the recent news about the cyber-attack at Talk Talk, data,.. Read More