helping you master customer insight leadership

Pitfalls but publicity of public research

How reliable is public research? Can you trust those government or media covered surveys? In the same week as we shared some examples of public segmentations, the BBC drove plenty of media coverage on the results of its latest “Happiness Test” research. Beautifully presented within its iWonder section, it captured the public imagination, especially in terms of evidence for traditional stereotypes in some areas of the country. On the surface there was.. Read More

Valentine to Infographic?

Browsing Google Images this morning, you would think Valentine’s day was to celebrate love for the Infographic. There are so many published this year! Well if you can’t beat them… I’ve mentioned before the benefit of infographics, as well as other forms of data visualisation. They help you better grab attention and enable your readers to digest information faster. Plenty of studies have shown faster understanding of visually presented information, as well as.. Read More