helping you master customer insight leadership

Are consumer segment Personas helpful facts or Marketing fiction?

personas

After a break in posting due to a holiday, I’m pleased to return and share about Personas. Despite having shared briefly before about Segmentation we have not had a post on this useful topic. Guest bloggers have shared on the continued relevant of segmentation & I shared some thoughts on public segmentations. But no personas. So, to fill that gap, I am delighted to welcome a new guest blogger, Amy.. Read More

Team Mission: a leader’s experience of why you need one

team mission

Continuing our theme of leaders’ lessons learnt from experience, lets turn to having a team mission. In this post our regular guest blogger, Tony Boobier, shares one of his most important lessons learnt. This complements our previous posts on personal goal setting and which goals might be suitable for insight leaders. Here, Tony turns his attention to the team as a whole. How can a mission be created that is.. Read More

Thoughts from the tsunami of repermissioning emails (part 2 of 2)

Tsunami of repermissioning

How are you coping with the tsunami of repermissioning emails? Have they filled your InBox yet? Before we all get sick of them and let inertia reduce our subscriptions (providing consent is being sought), let’s return to our review of these communications. In part 1 of this series, I reviewed a number of emails that I’d received from suppliers to my business. A mixture of those seeking consent (informed opt-in).. Read More