Guest blogger shares how the Pareto principle applies to database marketing. When is you targeting analysis good enough & you’re wasting money doing more?
Beyond April Fools Day, 4 tips to avoid being a foolish insight leader all year round. Avoid pitfalls related to data management, culture, targets & failure
Back in January you voted on Customer Insight priorities for 2015. Interim results have remained stable, with two clear winners. “Improve commercial impact” and “Leadership capability“. As we reach the end of 2015, it’s a good time to check in on progress. How did you do? Are you making the progress you intended? Have unexpected barriers got in your way? It’s easy to get discouraged or become detached from your original.. Read More
Three top tips for getting the most out of your Database Marketing team and thoughts on why database marketing is such a key part of a Customer Insight team