Scoring yourself on a Stakeholder Balance Sheet. Book review of “The Stakeholder Balance Sheet” by Suntook & Murphy + how this can help your business.
3 more barriers that could prevent you delivering useful Customer Value Analysis (CVA). Guest blogger Paul Weston continues his 2 part series of tips.
How can you overcome the 6 barriers to effective Customer Value Analysis? Guest blogger. Paul Weston, shares his practical experience to tackle the first 3.
Book review of Guerrilla Analytics, a practical guide to working with data. Why this is such a useful manual for analysts & analytics leaders. Recommended.
Why analysts need improved Commercial Awareness. What this term means and how to develop this competency in your analysts.
Building on this month’s focus, the reality of applying analytics in businesses, let’s tackle the issue of the wrong statistics. False comfort can be achieved by completing analysis or implementing metrics that look useful but are misleading. In the field of CX especially, you need to be careful what you measure. So, on this topic I am delighted to welcome back guest blogger Gerry Brown. He has extensive hands on.. Read More
Unless it proves useful to your business, it was a distraction. Recent posts have focussed on advice when using Data Science or Data Visualisation. Now it’s time we returned to focussing on commercial realities. One lesson, I learned as a senior customer insight leader, was not to get distracted by what one CEO called “hobbies”. By that, he meant ideas, passions or technical innovations that, whilst interesting, are not relevant.. Read More