helping you master customer insight leadership

A very Happy Christmas to all our readers, plus our Top Ten from 2018

Merry Christmas 2018

Merry Christmas, readers! I hope you have a wonderful Christmas time, with your family & friends. I also wish you a very Happy New Year, when 2019 finally arrives. Over the festive holiday, we will be taking our own advice & benefitting from a complete break. So there will be no more new blog posts until after 2nd Jan 2019. In the meantime, you might like to catch up on.. Read More

Christmas Special – insight about the festive season

As Christmas draws closer, it’s time for a Christmas Special blog post. Like a double-length Radio Times, I hope these festive goodies will keep you entertained over the holiday. Two thoughts have guided my selection of material to share with you this week. Firstly, after so much focus on specific themes (Data Visualisation, Stakeholders, GDPR & Data Quality) I aim to be broader. Following my definition of Holistic Customer Insight,.. Read More

Festive Insight pickings – some seasonal content to get you in the mood

I don’t know about you, but it’s beginning to feel a lot like Christmas here (with rain instead of snow). So, I thought it was time for a more light-hearted collection of festive insight content. My original motivation was to find some potential present recommendations for your insight team, as I did last year. But, to be frank, I’ve left that a bit late. So, assuming you are still sober enough.. Read More

Why Mr Claus wants Big Data Analytics for Christmas

At this festive time of year, I’ve been scouring online for relevant seasonal wishes. Here is one such wish by Santa Claus, that also suits a few Customer Insight Leaders that I know. Reading several blogs, I was delighted to find that such a seasonal take on the need for data analytics was published by my friends at Mango software. Experts & local advocates in the use of R programming language for.. Read More

Insightful Christmas gifts for the Santa in you

If you’re quick there is still time to order those last-minute insightful Christmas gifts. So, amidst your rushing around for family & friends, what about your Customer Insight team? Well, to make sure they don’t miss out, I’ve been scouring the web of customer insight blogs to bring you these festive suggestions. First and foremost must be the recommendation of Cool Infographics brilliant “DataViz Guide 2015“: