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Audio Interviews with Customer Insight Leaders: (5) Elsbeth Kottelenberg (UBM)

Elsbeth Kottelenberg 1

Time for another of our audio interviews with¬†Customer Insight Leaders, this time it’s Elsbeth Kottelenberg. This is another good conversation with a leader, in a different sector again. UBM is a global events company, with Elsbeth supporting Pharma events around the world. She also differs from previous interviewees through her background in qualitative research. During this interview we discussed¬†her career to date, some segmentation projects within UBM, the challenges of.. Read More

Audio Interviews with Customer Insight Leaders: (3) Jason Bartram

Jason Bartram

Here’s another of our audio interviews, with senior Customer Insight Leaders, this time it’s Jason Bartram. It was enjoyable to interview Jason, a man who has clearly found a role that matters to him and society. Like many other leaders he sort of fell into this line of work, but there are some interesting lessons from his career journey. His role, as Head of Resource Planning at the Ombudsman Services,.. Read More