helping you master customer insight leadership

Securing buy-in for Customer Insight, to overcome under-investment

buy-in

Already, this autumn, I’ve had opportunity to meet & work with a variety of customer insight leaders. All of them, in different contexts, struggle with the need to secure buy-in to the potential of customer insight for their business. So, hopefully, it will help others to capture some of our thinking & achieve action in response. These insight leaders come from different sectors & are working within businesses with different.. Read More

I want to make changes, but they demand a business case!

Ever get frustrated at being asked to pull together a business case for what appears to obviously be the right thing to do? If so, you should enjoy our latest guest blog post. Simon Norie from Custerian shares his thoughts on how to deal with this frustration… Can’t we just do what our customers want us to do? We get this comment a lot when it comes to putting change.. Read More

#FromTheCupboard videos

As a quirky teaser campaign prior to #CAI2015, I published a series of short videos. In these I was interviewed by the conference organiser on a variety of topics relevant to that event. In case you missed this genesis of a YouTube channel for Customer Insight Leader, I’m sharing the full series below. I will also be making more use of video in future and once the channel has sufficient content,.. Read More