helping you master the people side of data & analytics

Free chapters from Outside In for you to download

One of the things I’ve heard you’d value is also having opinion published here from other authors. So, I’ve created a new section called “Others” to provide opinion and resources that I find online and think you’d value. I will also publish offers for free stuff whenever possible. As a first entry, I’m sharing a link to follow-up on the positive book review that I posted for “Outside In”. Since.. Read More

Are your customers thinking fast and slow? Irrational advice

It hardly feels like I need to write a review on this book, as I often hear to recommended at conferences. However, chatting to a few peers in customer insight leadership roles, I realise that many of you have still not read this classic or have stalled part way through reading. So, I hope this helps motivate you. The first point to admit is this is not as easy a.. Read More