helping you master customer insight leadership

Audio interviews with Customer Insight Leaders: (6) Ryan den Rooijen

Continuing our series of audio interviews with customer insight leaders, this time it was Ryan den Rooijen. Ryan leads Dyson’s Global Data Services organisation, who work on transforming the company’s analytical capabilities. From manufacturing to marketing, their work spans the breadth of Dyson. Previously, Ryan spent four and a half years at Google, where he led the development of the global sales analyst curriculum. Most of his work involves the.. Read More

Team Mission: a leader’s experience of why you need one

team mission

Continuing our theme of leaders’ lessons learnt from experience, lets turn to having a team mission. In this post our regular guest blogger, Tony Boobier, shares one of his most important lessons learnt. This complements our previous posts on personal goal setting and which goals might be suitable for insight leaders. Here, Tony turns his attention to the team as a whole. How can a mission be created that is.. Read More

Audio interviews with Customer Insight Leaders: (2) Martin Squires

Martin Squires

Here’s another of our audio interviews, with senior Customer Insight Leaders, this time it’s Martin Squires. It was great to interview Martin, who is always witty as well as a very experienced analytics leader. After over a decade leading analytics for Walgreen Boots, he is now Director of Data, Insight & Analytics for HomeServe. In this interview we discuss career paths, recruitment of analysts, the skills needed by analytics leaders and.. Read More

Poll interim results on which book helped you develop as a leader

results on which book helped

Many thanks to all off you, who participated in our latest poll. Here are the initial results on which book helped you develop as a leader. It has been fascinating (and a little sobering) to see so many visitor recommended books. Only 3 of the books I’ve previously reviewed for this blog, received any votes. In the shortlist below, those are “Leadership Pipeline“, “The Leaders Guide to Storytelling” and “7.. Read More

How to read, to remember, the benefits of note taking

Having shared so many book reviews lately, my thoughts have turned to how to read better. I’m not talking about the basic mechanics of being able to read the English language. Nor about the common goal, of being able to “speed read“, so you can achieve reading more books in less time. More in line with our past focus on quality, I’m thinking about reading to understand and remember. I.. Read More

7 books for Market Researchers, as diverse as their interests

Books for market researchers

On this blog we’ve recommended books for analysts, so here are 7 books for market researchers. This eclectic selection is once more contributed by Netquest, thanks to guest blogger Carlos Ochoa. When I first read his post, I couldn’t resist the multi-disciplinary nature of this recommended reading list. On this blog, we regularly advise that insight requires data, analytics & research. So, as well as extolling a broader definition of.. Read More

Free chapters from Outside In for you to download

One of the things I’ve heard you’d value is also having opinion published here from other authors. So, I’ve created a new section called “Others” to provide opinion and resources that I find online and think you’d value. I will also publish offers for free stuff whenever possible. As a first entry, I’m sharing a link to follow-up on the positive book review that I posted for “Outside In”. Since.. Read More