Building on this month’s focus, the reality of applying analytics in businesses, let’s tackle the issue of the wrong statistics. False comfort can be achieved by completing analysis or implementing metrics that look useful but are misleading. In the field of CX especially, you need to be careful what you measure. So, on this topic I am delighted to welcome back guest blogger Gerry Brown. He has extensive hands on.. Read More
Given the interest in our post on note taking when reading, I’ll now explore podcasts to help you find your next favourite book. During reviewing “7 Habits of highly effective people”, I recommended not overlooking classics. Leadership books that have stood the test of time. That advice still stands, but should not preclude also keeping a weather eye on new writers or books. To help you address contemporary issues, or just.. Read More
Before continuing with more book reviews, it makes sense to hear which book has helped you develop most. As a site dedicated to customer insight leadership, we want to focus on those resources that help you. As you look back at your leadership career, which book has helped you develop most, as a leader?
Continuing our month focussed on books, our guest blogger Annette Franz returns, to share an interview on Weology. When reviewing a book, it is always a bonus to have opportunity to talk to the author. So, I’m delighted that, in this 2-part series by Annette, she not only reviews the key points made in “Weology: How Everybody Wins When We Comes Before Me“. She also interviews the author, Peter Aceto, CEO.. Read More
Continuing our month focussed on book recommendations, let me share one about how the Customer Wins. These topics are not disconnected from last month’s GDPR topic. As we’ve shared before GDPR should be a positive customer benefit. As well as being a business benefit, when approached in the right way, GDPR is at root about empowering people/customers. But, more widely, all is still not well in the CX garden. Despite.. Read More