helping you master customer insight leadership

Just tell me, what does good look like?

Back from holiday, refreshed and ready to go, it’s time to return to our theme of applying customer insight to marketing. So, what does good look like? To provide one perspective on this, I’m pleased to welcome back guest blogger Ben Salmon, co-founder of Crank. As an experienced marketing professional, with a strong analytics background, Ben shares his thoughts on what good digital marketing looks like. With a particular focus on.. Read More

Do you know insight guides to help your teams?

After spending time with insurance marketers this week, it was interesting to get back to reading some techie insight guides. With so much media time often given over to hype & over-inflated expectations, it was encouraging to find good examples of practical & realistic online content. Across the world’s of data, analytics & research, there are so many online publications sharing well curated content. Here are a few insight guides that caught my.. Read More

Event: Forrester Customer Insights Council 2014

In May 2014, I attended this council run by Forrester Research. For those not familiar with Forrester they are one of the biggest global research firms providing independent advice on technology and suppliers (another being Gartner). Unlike Gartner, I have always found Forrester to be more open to focussing on business decision makers and the technology needs of Marketing, Operations and Insight leaders. Gartner has some very able thinkers (including Ed Thompson.. Read More