helping you master customer insight leadership

AI misdescription and real world applications from Asia

AI misdescription

In between blogging, from the two events I recommended, let’s return to the challenge of AI misdescription. As I shared in my review of Tony Boobier’s new book, he calls out the problem of mis-labelled AI. That is analytics or even BI applications being called AI, mainly because it is fashionable. Below, Tony returns as a guest blogger, to not only confirm that this is still the case, but also.. Read More

Data Leaders Summit 2018 – debrief on the grand finale

Data Leaders Summit 2018

Let’s continue my debrief from chairing the Data Leaders Summit 2018 in Barcelona. It has been impressive that, even after a late night of consuming beverages, attendance & participation has still been high. Data Leaders are clearly a hardy bunch! All joking aside, the quality of both the speakers & audience questions have shown why this event is worth attending. Plus, the mix of keynotes, interviews, panels & workshops have.. Read More

Data Leaders Summit Europe 2018 – Day One

Data Leaders Summit Europe 2018

As promised, I am taking a break from chairing Data Leaders Summit Europe 2018, to share with you. Once again, this year’s summit has been a really useful event. Numbers of attendees have doubled, so they must be doing something right. The advice I give the audience when I chair such events, is to identify just one thing they will do differently as a result of hearing each speaker. I.. Read More

The future of AI and your working life – start planning

future of AI

The future of AI & threat to our jobs is a popular topic for news recently. But here is a positively helpful book to help you respond. Unlike so much that is written on this topic, Tony Boobier‘s latest book focusses on a positive response. It also investigates the implications of AI at a deeper level than most analysis. Whilst many books have been written that focus on explaining AI,.. Read More

Avoiding wrong statistics, measure what matters to customers (part 2)

matters to customers

This is part 2 of Gerry Brown’s series on baseball, I mean why you need to measure what matters to customers. As we heard in part 1, it is all too easy to go with crowd and just measure what others businesses value (you can decide if that’s NPS). Gerry’s advice builds on our month of advice about applying analytics. Annette Franz shared why predictive analytics matters for CX leaders… Read More

Don’t neglect the political dimension of applying analytics or insight

political dimension

To complement recent advice from our guest bloggers, let’s consider the political dimension of applying analytics in business. Annette & Peter have shared useful tips on applying analytics for both CX & Marketing. However, unlike the classroom, advancing such use of analytics in business always involves politics. Over the years, as well as protecting technical stars from performance management systems, I have often had to mentor them on politics. There.. Read More

How to acquire customers? Burning media cash isn’t the answer!

to acquire customers

Continuing our theme of applying analytics, following Annette’s focus on CX, what about how to acquire customers? After Customer Experience (CX), Marketing is perhaps the most popular business area for applying analytics. However, as we have shared before, measuring the effectiveness of your marketing has become more complex. So, how should analytics or insight leaders help Marketing teams to acquire new customers? Well, to help us explore that topic, I.. Read More