helping you master customer insight leadership

Analytics are the new Weapons Guidance Systems (part 2)

Analytics as a weapons guidance systems? This could only be the second post in two-part series by our guest blogger Peter Lavers. You may recall that, in his first post, Peter made the case for data being the new marketing battleground. He argued that Marketing and CRM are in exciting times because is it now economically viable to unlock the incredible value of data. Value that’s often hidden in inaccessible.. Read More

The most important skills for Data Scientists in businesses

most important skills

Which are the most important skills, needed by analysts or data scientists? It’s an interesting question to ponder. It is tempting to fall back on technical basics, like statistical knowledge & software or coding skills. But most graduate data scientists or experienced analysts will be screened for those at recruitment. So, if you are leading an Analytics, Data Science or Insight team, where should you invest?

Beyond the coding, here are some personal Data Science stories

I hope you’ve found this month’s Data Science content to be useful, as I’d also like to share with you some personal Data Science stories. To complement the technical resources I’ve shared recently, it’s important to also focus on the people side. Customer Insight Leader exists to encourage and inform more holistic customer insight leaders, covering the disciplines of data, analytics & research, as well as the requisite leadership skills… Read More

What are the questions that insight leaders today want answered? (part 2)

questions that insight leaders

This post concludes our two-part series, on the questions that insight leaders raised, at a DataIQ Discussion event. I hope you found part one, helpful. There we focussed on topics including: measuring your impact breaking through cultural barriers best organisational design tools needed by insight teams executing your insights (driving action as a result)

Why Mr Claus wants Big Data Analytics for Christmas

At this festive time of year, I’ve been scouring online for relevant seasonal wishes. Here is one such wish by Santa Claus, that also suits a few Customer Insight Leaders that I know. Reading several blogs, I was delighted to find that such a seasonal take on the need for data analytics was published by my friends at Mango software. Experts & local advocates in the use of R programming language for.. Read More

Salary Surveys: Are you being paid fairly?

Salary surveys always tend to gain participants. Most people are interested in finding out how much others are earning or whether they can make a case to be paid more. All too often one hears  of analysts leaving one company, where they were told a pay rise could not be justified, to then see a job ad for their replacement advertised with the higher salary requested (or higher). It isn’t easy for employers either, of.. Read More

Are softer skills for analysts being neglected?

softer skills

Are you neglecting the development of softer skills in your analysts? Talking to Customer Insight Leaders recently, including at the very pleasant DataIQ Talent Awards, it would seem they are. When sharing the experience of Laughlin Consultancy, that training for analysts in softer skills is our most popular service this year, all these leaders are not surprised and agree they are needed. If there is such widespread support for the idea, why.. Read More