helping you master customer insight leadership

Audio Interviews with Customer Insight Leaders: (5) Elsbeth Kottelenberg (UBM)

Elsbeth Kottelenberg 1

Time for another of our audio interviews with Customer Insight Leaders, this time it’s Elsbeth Kottelenberg. This is another good conversation with a leader, in a different sector again. UBM is a global events company, with Elsbeth supporting Pharma events around the world. She also differs from previous interviewees through her background in qualitative research. During this interview we discussed her career to date, some segmentation projects within UBM, the challenges of.. Read More

Audio interviews with Customer Insight Leaders: (4) Gwilym Morrison

Gwilym Morrison interview

Time for another of our audio interviews, with senior Customer Insight Leaders, this time it’s Gwilym Morrison. A great conversation with Gwilym, who leads Data Science at Royal London Group. So, a good opportunity to complement the data, BI & analytics focus of leaders interviewed already. This time we get to hear the perspective of a Data Science leader. Gwilym has both practitioner & leadership experience and shares honestly from.. Read More

Tips from experience: Protecting your less appreciated technical stars

technical stars

Having given plenty of airtime to the benefit of books & podcasts, I’d like to turn to tips from experience. These are lessons learnt by leaders from practical on-the-job experience. Often involving getting it wrong. In this post, I’ll share my advice on protecting your less appreciated technical stars. Let me explain what I mean by a couple of those terms. By ‘less appreciated‘, I mean team members who may.. Read More

Loving your team, how can you do that as a leader?

On this most romantic of days, have your thoughts turned to how you could express loving your team? Happy Valentine’s Day to all our readers (or Ash Wednesday, if you’re more focussed on the start of Lent). However you celebrate today, I hope you can enjoy it & also have time to reflect. Please don’t misunderstand the title of this post, I am not talking about romantic engagement with your.. Read More

In praise of imperfection, for analysts to achieve success

Amongst their many positive qualities, analysts can often be perfectionists, unwilling to settle for imperfection. A quest for excellence and an attention to detail can be admirable qualities. Together with a restless curiosity, such attitudes can characterise a natural analyst. But, as all perfectionists will discover, seeking perfection in your work can more often hinder than help. So, given all the hype on social media about technological perfection, let me.. Read More

Are You Going To Be A Data Scientist? Or “Just” An Analyst?

A new month, a new theme for our content. This time we are going to focus on an analyst role. I’ll share thoughts & guest blogger content on how to recruit, develop, motivate & retain them. Hopefully, this will complement our earlier content on understanding & developing data scientists. To kick us off, I’m delighted to share this post from our latest new guest blogger, Martin Squires. Martin is the.. Read More