helping you master customer insight leadership

Tips from experience: Protecting your less appreciated technical stars

technical stars

Having given plenty of airtime to the benefit of books & podcasts, I’d like to turn to tips from experience. These are lessons learnt by leaders from practical on-the-job experience. Often involving getting it wrong. In this post, I’ll share my advice on protecting your less appreciated technical stars. Let me explain what I mean by a couple of those terms. By ‘less appreciated‘, I mean team members who may.. Read More

Loving your team, how can you do that as a leader?

On this most romantic of days, have your thoughts turned to how you could express loving your team? Happy Valentine’s Day to all our readers (or Ash Wednesday, if you’re more focussed on the start of Lent). However you celebrate today, I hope you can enjoy it & also have time to reflect. Please don’t misunderstand the title of this post, I am not talking about romantic engagement with your.. Read More

In praise of imperfection, for analysts to achieve success

Amongst their many positive qualities, analysts can often be perfectionists, unwilling to settle for imperfection. A quest for excellence and an attention to detail can be admirable qualities. Together with a restless curiosity, such attitudes can characterise a natural analyst. But, as all perfectionists will discover, seeking perfection in your work can more often hinder than help. So, given all the hype on social media about technological perfection, let me.. Read More

Are You Going To Be A Data Scientist? Or “Just” An Analyst?

A new month, a new theme for our content. This time we are going to focus on an analyst role. I’ll share thoughts & guest blogger content on how to recruit, develop, motivate & retain them. Hopefully, this will complement our earlier content on understanding & developing data scientists. To kick us off, I’m delighted to share this post from our latest new guest blogger, Martin Squires. Martin is the.. Read More

Data Insight Leaders 2017 Day Two – the final countdown

Data Insight Leaders 2017 Day Two

This is continuing my report from Data Insight Leaders 2017 Day Two. That is, day two of a useful Summit (that I’m chairing), held in Barcelona. In this post I summarise this final day of an enjoyable event. I’m not just saying it’s good because I chaired this conference, honest! Talking to the actual data insight leaders who attended (and made up most of our audience), they agreed it was.. Read More

Analytics are the new Weapons Guidance Systems (part 2)

Analytics as a weapons guidance systems? This could only be the second post in two-part series by our guest blogger Peter Lavers. You may recall that, in his first post, Peter made the case for data being the new marketing battleground. He argued that Marketing and CRM are in exciting times because is it now economically viable to unlock the incredible value of data. Value that’s often hidden in inaccessible.. Read More