helping you master customer insight leadership

Beyond the coding, here are some personal Data Science stories

I hope you’ve found this month’s Data Science content to be useful, as I’d also like to share with you some personal Data Science stories. To complement the technical resources I’ve shared recently, it’s important to also focus on the people side. Customer Insight Leader exists to encourage and inform more holistic customer insight leaders, covering the disciplines of data, analytics & research, as well as the requisite leadership skills… Read More

Quick data visualisations – taking inspiration from election graphs

One of the understandable concerns raised, when I train analysts, is how they can produce quick data visualisations. After we study the design principles and options to consider, it can seem that to do a quality job takes longer than they normally have. Many analysts complain that timescales are squeezed and corporate life increasingly frenetic, as leaders just want ‘good enough’ answers and want them now. However, experienced data visualisers.. Read More

A trio of Analytics applications Advice, Tools & Fun

A briefer, more lightweight, analytics applications post today as it’s been a busy week. I’ve also realised it’s been a while since I last curated some content from the wider Customer Insight blogosphere, so here are some recent posts I thought you might find interesting. In keeping with our monthly theme, focusing on application of analytics, I’ve pulled together a few posts that caught my eye. I hope you find.. Read More

Why applied analytics projects have more success

Having benefitted from listening to a CX leaders’ perspective on vision for data & analytics, lets consider applied analytics projects. In fact, this focus is an opportunity to hear the voice of another key stakeholder in major analytics implementations. That is, the perspective of the software provider or IT supplier. Now, I know, these people can have a bad reputation. Too many ‘shiny suited’ salespeople and unfulfilled promises, post demo, can.. Read More

Why Mr Claus wants Big Data Analytics for Christmas

At this festive time of year, I’ve been scouring online for relevant seasonal wishes. Here is one such wish by Santa Claus, that also suits a few Customer Insight Leaders that I know. Reading several blogs, I was delighted to find that such a seasonal take on the need for data analytics was published by my friends at Mango software. Experts & local advocates in the use of R programming language for.. Read More

How HR Analytics can have a place in your business

HR analytics

Returning to our theme, of using Customer Insight outside of Marketing. This time, we consider HR Analytics. Such HR insight has become a growing focus in recent years & rightly so, in my opinion. Both from the perspective of recruiting & retaining analytics talent, plus the potential for analytics to optimise key HR processes or decisions. However, as I’ve spent more time this month meeting with analytics leaders from different organisations, it.. Read More