“Web Analytics an hour a day” a review of this practical book from Avinash Kaushik. In this review Martin Squires draws out its lessons for all analysts.
Book review of Guerrilla Analytics, a practical guide to working with data. Why this is such a useful manual for analysts & analytics leaders. Recommended.
Which tools should you ensure analysts have in their toolbox? Guest blogger & experience Analytics leader, Martin Squires, shares his recommended tools.
Is Data Visualisation your favourite tool for achieving product or customer development? Guest blogger Hanne Sorteberg shares why it works so well for BI.
How big a bet are you making on Data Science, are you going ‘all in’? With any event as rich in content at Data Insight Leader Summit, its useful to also hear others ‘takeaways’. So, to supplement my own insights from this conference, I’m delighted to welcome new guest blogger, Hanne Sorteberg. Hanne is BI Manager for SpareBank1 Forsikring, an alliance of savings banks in Norway (together Norway’s 2nd biggest.. Read More
Analytics as a weapons guidance systems? This could only be the second post in two-part series by our guest blogger Peter Lavers. You may recall that, in his first post, Peter made the case for data being the new marketing battleground. He argued that Marketing and CRM are in exciting times because is it now economically viable to unlock the incredible value of data. Value that’s often hidden in inaccessible.. Read More
This week I had the opportunity to attend an event for Customer Analytics & Insight leaders. Run by CACI, in London, it proved to be a good opportunity to catch-up with others’ perspectives. Reassuringly, the agenda designed for this audience, focussed on many familiar topics from this blog. It was also free to attend & very popular, so worth considering in future. There were a mixture of CACI and external.. Read More