Following on from our first post about awards & trends for research professionals, this week we turn our attention to data teams. Foundational to holistic customer insight, in the past they have too often been neglected as a cinderella services within the insight department. However, that is changing. The cache of “big data” and momentum for organisations to understand the data they have or even better monetise that asset has meant much more media attention for data geeks.
To start with awards, I’ve noticed a few being publicised during 2014 or planned for 2015, but one organisation has consistently delivered these for years and pioneered more focus on data issues. They are DataIQ, who together with their well worth reading magazine, provide advice services and awards throughout the year. Their latest creation, as they seek to innovate in this category, is The Big Data 100. More than just an award ceremony, it’s a means of recognising the movers and shakers in the data industry. With a launch event on 25 Feb it will be interested to see who is recognised as shaping this industry, beyond all the ‘smoke & mirrors’ that surround big data conferences. Sadly not me 😉 (more…)