helping you master customer insight leadership

Agile working in practice, more tips to help Analytics teams transition

Agile working in practice

Continuing our series reviewing how data, analytics and insight teams can achieve Agile Working in practice.

In my first post on how to achieve Agile Working in practice, I focussed on four principles that were needed. Principles of attitude and culture, in order to have the right mindset and approach to working this way.

Continuing with this series has been driven by the feedback I have heard from a variety of data & analytics leaders. Those working in business today are telling me that this challenge is still very much a work in progress. Senior leaders want a more agile business, but it’s not a quick fix to achieve.


Audio interview with Tom Lloyd, MD of MetaMetrics

Tom Lloyd interview

A return to our series of audio interviews with customer insight & analytics leaders, this time my guest is Tom Lloyd.

Tom is the Managing Director of MetaMetrics. As you hear in our conversation, his agency focusses on applying Econometrics and helping clients measure what drives their sales. With so much experience of applying marketing analytics & modelling for clients, Tom has plenty of practical advice to share with us.

This interview follows on from our interview with Sameer Rahman at EDIT. Like Sameer, Tom offers us the perspective of an agency-side leader. Tom shares a research or customer insight background with Elsbeth Kottelenberg from UBM, to balance those I’ve interviewed from a Data Science background. As Managing Director, Tom also brings the perspective of a business leader.


Using Hackathons to go from zero to business impact in a week


We’ve shared before the lessons that can be learnt from Design Thinking and the potential benefit of Hackathons.

Although previously reserved to tech companies or the most technology literate businesses, I am seeing more and more clients use this approach. When hearing about placements from Data Science graduates, I even heard of a hackathon with no coding at all.

So, I thought it time for us to explore this phenomenon, to see if it could help leaders like you. As a trusted guide, I am delighted to welcome Ryan den Rooijen as a new guest blogger. Ryan is Global Director of Data Services for Dyson. You may also recall that he was a very engaging interviewee on this audio post.


Why your project needs less planning and more collaboration

less planning

Could it be that project management needs less planning, to achieve flexible collaboration?

During our month focussed on projects & project management, it’s time for a contrarian view. Last month, guest blogger Tony Boobier suggested we give up setting goals. In this post, guest blogger William Buist takes a shot at planning.

Over to William to explain why he is sharing a useful idea, not just playing devils advocate


Great show & tell from Welsh Data Science Graduate programme

Welsh Data Science Graduate programme

Last week I had the privilege of hearing the stories of Welsh Data Science Graduate Programme members. These were tales of their first industrial placements.

I’ve shared previously the news that Laughlin Consultancy is collaborating with the University of South Wales to support their new Welsh Data Science Graduate programme. That gave me the opportunity to attend this very encouraging ‘show and tell‘ time.

Each of 13 students presented to an audience of their peers, employers & academics. We were treated to brief summaries of what they have achieved on their first industrial placement. It was truly impressive to hear what they have done in only a few months. (more…)

Agile working for Analytics teams needs a cu​lture change

agile working

The term Agile Working is being used within more & more businesses. Although loosely defined, it generally refers to a more flexible and pacey way of working. In this series, I share what this means for data, analytics & insight teams who need to work this way.

Those businesses who have invested in formal training will likely be following one of the 5 most popular methodologies. Although sounding very professional, in reality, the application of Agile to non-IT teams is still in its infancy.

The top 5 Agile development methodologies are generally agreed to be:


3 more podcasts, to help analytics leaders master project management

master project management

Do you feel that you master project management, or at the mercy of project rollercoasters?

As Tony has shared in his 2 part series, everything from adequate planning & motivation to sponsor management & communication can make a difference. So, with so many tricks of the trade to learn, how do busy data & analytics leaders keep up to speed. How can you invest in project management CPD?

In previous posts on CPD for leaders like you, we’ve recommended books and other resources, including podcasts. You may recall our previous reviews recommending podcasts: