helping you master customer insight leadership

Speaking of Speaking – how a book can really improve your performance


Is speaking part of your role? Ok, silly question, few roles avoid verbal communication. I mean public speaking in front of groups of people.

Those who have grown in leadership career or influence as an analyst will know that giving presentations comes with the territory. Yet few people relish the opportunity.

Apart from a few frustrated actors, most people have a degree of fear when it comes to public speaking. In my experience that is not helped by some of the advice & resources out there.


Inspired to set effective goals for 2019 – thanks to these questions

inspired to set effective goals

Talking with readers about our previous controversial post, many are still inspired to set effective goals for 2019.

The word that matters most in that sentence, is ‘inspired’. What seems to make the difference between those for whom goals work, is personal relevance & inspiration. Across a year there will be setbacks (foreseeable & unexpected). You need goals that clearly connect to a personal “Why?” for you as a leader.

So, I am delighted to welcome back guest blogger Kevin Watson, to quickly share how he helps his clients. Kevin is a very experienced leadership coach & founder of My Own Coach. In this post, he tackles how to set goals that excite or inspire you. Over to Kevin…


Setting goals is so 2018, what would be better for 2019?

setting goals is so 2018

In these unstable times, is the process of setting goals so 2018? Does 2019 require fresh thinking & a more flexible approach?

That is the provocative assertion made by returning guest blogger Tony Boobier. Having previously advised how to survive a performance management culture, he is now overtly digging the tunnel.

Let’s find out if Tony is just being reactionary or has an important point to make. Suspend your disbelief and hear him out (or perhaps you’re already convinced, in which case you’ll love this)…   


9 pitfalls for managers to avoid when agreeing 2019 KPIs


As we all start working towards our goals & targets for the year, what defines a good KPI? Guest blogger, Hanne Sorteberg returns to answer that question. She also helpfully shares 9 pitfalls to avoid.

So whether you are an Analytics leaders setting KPIs for your team, or influencing other teams, this is for you. Hanne shares her experience and advice on how to get these priority metrics right.

Over to Hanne…


Our audio interviews with Customer Insight Leaders: (7) Sameer Rahman

Sameer Rahman interview

Continuing our series of audio interviews with customer insight leaders, this time it was Sameer Rahman.

Sameer is the Director of Data Science at the agency EDIT. After a background in IT, risk modelling & marketing, Sameer has deliberately forged a leadership career. He describes himself as having “his head in data & his heart in marketing“. Both shone through as we talked.

This interview provides a useful complement to the client-side leader interviews we have published previously. Giving us insights into the skills, challenges & priorities for agency-side leaders. Sameer is also the Chairman of the CIM in Wales, so we touched on the role of that professional body in educating marketers.


2019 trends for Customer Insight & Analytics leaders

2019 trends

Happy New Year to all our readers, let’s kick off the year by reviewing likely 2019 trends.

Beyond the inflated optimism that surrounds the start of a year, which trends are worth watching? Which are more than the analytics or tech equivalent of new year’s resolutions.

Well, this is only a subjective collection, based on my experience. However, each of these changes has been gathering momentum. Development has been happening for years and it now looks like real progress & relevance is likely in 2019. (more…)

A very Happy Christmas to all our readers, plus our Top Ten from 2018

Merry Christmas 2018

Merry Christmas, readers! I hope you have a wonderful Christmas time, with your family & friends. I also wish you a very Happy New Year, when 2019 finally arrives.

Over the festive holiday, we will be taking our own advice & benefitting from a complete break. So there will be no more new blog posts until after 2nd Jan 2019.

In the meantime, you might like to catch up on any key posts you missed. These are our most popular (Top Ten) posts for 2018. (more…)