Recently I had a very enjoyable chat with an experienced Gestalt coach & organisational psychologist, Ty Francis. We chatted about many subjects, including something he had recently written. I was delighted to read that it concerned storytelling & customers.
The key premise of this post, that you need to change your stories to focus on the customer, sounded so right for our blog. So, I am delighted to welcome Ty as our newest guest blogger. He will share what educators & influencers can learn from the structure of epic stories.(more…)