Continuing our two-part series on segment personas, we now look at how to create and use them.
Our newest guest blogger, Amy Scott, returns to talk us through how she creates personas. After sharing her 3-step creation process, she reveals how she uses personas to improve customer journeys.
I hope you’ll agree that we have already been reminded what a useful tool segment personas can be. Done well, they are a key weapon in the customer insight armoury, to help win the war to achieve more customer-centric organisations. Not least because of how they can capture people’s imaginations.(more…)