Loyal readers may recall that I previously recommended Nir’s very successful book “Hooked”. In that, he helped product designers (and everyone else) recognise how psychological techniques can be used to get us hooked into using products. Well in this book he focusses on the remedy.
As well as being a best selling author, Nir Eyal also teaches at Stanford University, blogs and invests in habit-forming innovations. So, it is no surprise to find in this book that Nir both writes well and knows this industry.(more…)