At conferences and meetings, one of the topics in which you (customer insight leaders) seem particularly interested is leadership coaching. Once it’s been mentioned in a presentation, that is the most likely topic for me to be asked about in the next break. A few of the points that I’ve made on this are:
- Coaching does work (over 90% of UK companies now use coaching and the academic evidence for efficacy has grown hugely);
- Customer Insight Leaders would benefit as well (progressive companies are extending beyond CEO to all directors & key leaders);
- It is for winners not losers (don’t think what’s wrong that they need a coach, think elite athletes use coaches to sustain peak performance);
- Take care choosing a coach (a recent useful article in EDGE magazine gave a 10 point checklist of things to consider, including qualification and membership of professional body).
Given that message, I was encouraged to see a friend of mine at Abelard Consultancy also blog on what business can learn from sport, especially the importance of goal setting. So, here’s another “other” guest content:
From my experience, customer insight leaders and other executives can really benefit from the use of goal-orientated performance coaching, to set such goals and consistently achieve them.