Customer Insight, what do you think of this for definition?

Many terms in the lexicon of marketing and business are ambiguous at best, misleading at worst. Both old terms like ‘proposition‘ and new ones like ‘big data’ seem to bring more smoke than light. But the lack of clarity that has troubled me most in corporate life is the many meanings of ‘customer insight‘. I have come across companies that mean data analytics, those that mean consumer research, some which … Continue reading Customer Insight, what do you think of this for definition?