Earlier this month we launched a quick poll, to find out how you were using Database Marketing.
Focussing on actual usage in your business, today, the poll asked about outbound & inbound marketing.
Two other questions also covered use of database marketing techniques to coordinate multi-channel interactions, as well as marketing effectiveness data capture.
The first point of interest is much lower participation in this poll, compared to previous ones covering analytics or customer insight.
Perhaps practical application of data & analytics to make your marketing more profitable is still less trendy that new words & shiny new apps.
Anyway, thanks to those of you who did participate, as the answers provided give an indicative warning. That warning is that DBM usage is still behind the best practice being preached. (more…)