As a blog focussed on gaining insight into your customers, it’s time for our 2020 Reader Survey. How well is this blog serving you, our customers?
I’ve shared previously the results from our 2018 & 2017 reader surveys. The key themes from both of those have helped shape both the content of this blog & the proportion of guest bloggers.
It may now be time to reassess the content of most relevant for our audience. It may be time for a site redesign to catch-up with more modern aesthetics. However, it might also serve you best to continue as we are.
Thanks to all those readers who participated in our latest poll, of your progress last year. Initial results are in, so let me share them with you all.
It has been fascinating to review your answers, especially compared to the results from last year. It seems there have been some changes.
The questions asked in this survey were selected to shed light on actual practice compared to advice shared on this site. For that reason, in each section I will share the results of our survey and also related posts that should be of interest.
The good news is this has opened my eyes to more great books. Woo hoo! If you voted for one of those, I’d love to receive a book review from you. Either way, they are being added to my reading list, so thanks for sharing your recommendation. (more…)
This is the opportunity that we take, each January, to check-in with you. After all, we can’t preach a message of customer insight being so key & never research our own customers!
Seriously, this site exists to help Customer Insight Leaders, like you, to succeed in your roles & make a difference in your organisations. For that reason, we want to ensure that the mix of content we publish here is helping you.
Google Analytics can tell us so much, about digital journeys & most clicked/read content, but it is always worth supplementing with human feedback.
So, without further delay, here are the results from this year’s reader survey… (more…)