helping you master customer insight leadership

How you judge your progress and resources for your 2019 ambitions

Thanks to all those readers who participated in our latest poll, of your progress last year. Initial results are in, so let me share them with you all.

It has been fascinating to review your answers, especially compared to the results from last year. It seems there have been some changes.

The questions asked in this survey were selected to shed light on actual practice compared to advice shared on this site. For that reason, in each section I will share the results of our survey and also related posts that should be of interest.

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Checking in on how you ‘ran your race’ last year, a poll to reflect on your goals

poll to reflect one your goals

Following a month focussed on goal setting & different methods for reviewing your progress, its time for a poll to reflect on your goals.

I hope our posts on different approaches to reviewing your progress have helped. Did you find a method that suited you better? As a reminder, our advice has included:

But, before finalising your new goals & plans for 2019, have you taken time to learn from 2018? Have you reviewed how you did, against last year’s goals & why?

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Poll interim results on which book helped you develop as a leader

results on which book helped

Many thanks to all off you, who participated in our latest poll. Here are the initial results on which book helped you develop as a leader.

It has been fascinating (and a little sobering) to see so many visitor recommended books. Only 3 of the books I’ve previously reviewed for this blog, received any votes. In the shortlist below, those are “Leadership Pipeline“, “The Leaders Guide to Storytelling” and “7 Habits of Highly Effective Leaders“.

The good news is this has opened my eyes to more great books. Woo hoo! If you voted for one of those, I’d love to receive a book review from you. Either way, they are being added to my reading list, so thanks for sharing your recommendation. (more…)

Take your own medicine, two surveys for research leaders

medicine

An opportunity to take your own medicine, as a leader, is nearly always helpful.

Whilst sending out GDPR communications, to my clients & contacts, a number have praised seeing someone “take their own medicine“.

Similarly, we have previously recommended that analytics & database marketing teams visit customer touch-points, or observe the impact of their leads.

So, during this month focusing on research, here is some ‘own medicine’ for research leaders: A quick post, recommending a couple of surveys. (more…)

2018 Annual Reader Survey results – how did we do in 2017?

2018 annual reader surveyThanks to all our newsletter subscribers, who participated in our 2018 annual reader survey. Time to see, if this blog is still achieving the positive feedback, provided on 2016 content.

This is the opportunity that we take, each January, to check-in with you. After all, we can’t preach a message of customer insight being so key & never research our own customers!

Seriously, this site exists to help Customer Insight Leaders, like you, to succeed in your roles & make a difference in your organisations. For that reason, we want to ensure that the mix of content we publish here is helping you.

Google Analytics can tell us so much, about digital journeys & most clicked/read content, but it is always worth supplementing with human feedback.

So, without further delay, here are the results from this year’s reader survey… (more…)

Reflecting on your progress in 2017, learning to set the right goals for 2018

progress in 2017During the first week of this New Year, there’s still time to reflect on your progress in 2017.

I hope our latest posts on goal setting for 2018 (and specific goals) have been useful. It is well worth taking time, to hone the right goals for this year, including spreading delivery across quarters.

But, before finalising what to set as your new goals, have you taken time to learn from 2017?

Have you reviewed how you did, against last year’s goals & why?

I’m pleased to say that here at Customer Insight Leader blog we achieved two of the key goals we set. (more…)