Given both the number of our readers who work within Financial Services and the level of interest in a past post on Motor Insurance, I’m sharing another free extract from one of Global Reviews latest tracking studies.
This time it focuses on digital marketing effectiveness in the UK Home Insurance sector.
Here are a few of their findings, together with their data visualisations…
1) Generation Y are more demanding in online requirements
Those from the 18-35 age group are more likely to want: online tools which assist them in understanding which home insurance cover that is right for them; the ability to view and manage their account online; more information about home insurance; customer ratings and reviews. (more…)