I have mentioned before that analysts benefit from stronger commercial awareness. But what do I mean by this term?
The easiest way to explain is to set it in context. A lack of commercial awareness is normally shown when an analyst presents their findings. The impression they leave with internal customers is that they are commercial naive & irrelevant.
I’ve written before that this too often happens to otherwise very technically capable analysts. Their work may be based on high quality, well prepared data. Their analysts may be statistically robust & perhaps even presenting using engaging data visualisation.(more…)